How to bring Traffic on matrimonial site at initial stage?

I Want to create new Matrimonial site, i have all module plan, but need to know that how can i intially bring people's to signin on our matrimonial site

Getting free search engine traffic takes a long time to build ranking.

Paid advertising can work in a day, many ad networks like Google Adwords can target geographical locations, and you can pick the site or page the ads may appear on.

Facebook and the U.S. base dating site POF.com Plenty of Fish have paid ads with detailed demographic targeting, age, gender, interests...