For what reason would any company need a mascot?
Nintendo has one, Sega has one, Kelloggs has one for almost every one of their cereals. In the 80's, any cereal had a mascot. In the 90's, almost everything had a mascot. Given that not all successful companies have mascot, what purpose does a mascot have for a company?5 months ago - 1 answers
to help create and sustain brand awareness.5 months ago