why is this product so cheap? is it scam?

Hi i want to buy this camera
www.electricavenue.net/sony-cyber-s...

my only concern is; every store on earth sells it for 650-700$, why is it 599$ at that store? what is it that they are not telling me? and giving me such a huge discount? wouldn't they loose profit by doing that?

Hi

Its a reputable company just checked.

Also Black friday week of sales are currently on.