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It seems to be like those overpriced furniture rental businesses, anyone asking for weekly payments is going to be expensive, with interest higher than the product cost.
That $17 a week they mention for an older iPad 2 adds up to $884 for a year for a product selling at Apple for $399. The basic $499 New iPad costs you $23/week, totaling $1196.
(the footnote on the front page mentions: "Products with a cash price of $239 equate to a weekly rental payment of $9" which adds up to $468 for the year.)
The owners: ThinkCash uses their site paydayone.com for their main email contact point, they own a number of finance oriented sites.
Their other money oriented properties, include: elastic.com through elastic6.com, paydayok.com, .net, teamthinkcash.com. ,net, thinkcashcard.com, net, thinkfinance.com a number of their domain names like thnk.com aren parked
