Do you agree that "by word-of-mouth" is the best means of advertising?
Does empirical research support this premise?1 year ago - 2 answers
'By word of mouth' being 'speak as you find', this would be a more encouraging way for a consumer to try a product, if others have tried it and found it to be successful. Whilst advertising may make a consumer aware of a product and give them the opportunity to find it and buy it; all the advertising in the world may not completely convince consumers that the product is for them. To actually hear from another consumer how the product has performed for them, has to be the wisest endorsement.1 year ago
No and I dont know ( to answer each question). I find that my friends have different preferences than do I. So I listen to them , but do my own research. Quality is important.
I dont know what research shows, but I am not a person swayed by ads unless I truly want and need the product.