I am working on an Arguementative Paper.... the question.... To what magnitude does advertisement create needs?

My working thesis... Successful ads draws its influence from skillful appeals for the purpose of our need to satisfy the urges within; advertisements create a magnitude of needs in consumers by appealing to the need for affliation, achievement, attention and prominence.

My struggle is I can not find arguments against these needs. I have also completed an rough outline (which the instructor requested)but I do not feel that it is appropriate because I can't find information to argue against. Just thought I would put it out there maybe I could get a view ideas on where to go.
I will attempt to put my outline up but I do not think all of it will fit.

I. Appealing to the Need of Affliation
. Definition
. Desiring to be in good company
.Romance
(they are okay but I do not know where to go for arguements against these types of needs)
II.Appealing to the need of Achievement
.Definition
.Use of Sports Heroes
(same problem as #1)
. Use of superlatives
III.Appealing to the Need of Attention
.Definition
.Clothing Advertisements

IV. Appealing to the Need of Prominence
.Luxury Car, Tv and Commercial Ads
.Commercials with high profile Entertainers

I know this isn't the best outline but I really am struggling with this question as an arguement. Any help would be greatly appreciated.
Thanks

Wow. If I can read into this, I will try to be simple from me. You go girl, and keep on keeping on.
People will do whatever it takes to fit in and be accepted. Spending money they don't have, to stealing, even cheating in life to be a part of whatever the flow is, from business to pleasure. Sport heroes, which are kinda stuck on themselves anyway. They use their $$$$ and physical appearance to catch the attention of the public, especially women. Then there are the women who think because the outfit looks good on the dummy, the dummy thinks it will look good on them as well. And my oh my, there are those who don't have a pot to piss in but will lease the best to fit in with the rest. The good old act as if, for others to believe you are part of. Break these down to the smallest details and watch people.