Since the advent of digital music we’ve seen a number of artists trying to offer something different to their fans. Last year we saw Bluebrain release The National Mall, a location-aware album that aimed to hand control over to the consumer. In a similar way, UK musician Gwilym Gold’s Tender Metal is a downloadable piece that mutates each time the listener plays it.
The album is being released solely for the iPhone, iPad and iPod Touch to take advantage of software called Bronze, which has been developed by Gold and producer Lexxx. When using the app, the components of the tracks of Tender Metal are seamlessly and subtly reconfigured each time they are played, meaning that each listening experience is different from the last. Users can choose to loop tracks in order to hear it constantly shift, or shake the phone to ‘regenerate’ the piece from its current permutation. The album is available to buy for GBP 8.99 on the App Store.
The innovation allows for endless reinterpretations of the music without it being performed live, ultimately offering a more immersive experience for fans. How else could musicians set themselves apart in the market?
Spotted by: Murray Orange