Social media is changing the way that marketers think about the world around them. Platforms like Facebook are not just new ways of reaching audiences, they also contain huge volumes of data about each individual. Every time a Facebook user “likes” a page or connects with someone else a record of that event is created.... More »Being Responsible With Customer Data

Carnival Cruise Lines: Trouble in Paradise? A brand can better shape its response and prepare for financial implications associated with a brand crisis with a comprehensive understanding of its public perception over time. But there are often broader consequences to be considered, and the wealth of social media data published each day offers a multitude... More »When a Brand Crisis Hits the Headlines – How Deep Is Its Impact?

I doubt there is an entrepreneur out there who doesn’t feel as though the big guys—the Fortune 1,000 companies—get all the benefits some days. Banks, suppliers, potential employees, all have to be convinced that a small business can and will be around long enough to pay the bills. So, when I meet an entrepreneur whose... More »Big Business for Small Business

So with a click I watched two things happen. First, I started the change over to a new backend to my daily RSS feed reading and more importantly I shut down my Google Reader services. I said goodbye to an important tool in my arsenal but it has given me some time to reflect on... More »Wagging the Dog and Old Internet Services

You may not think that SEO has much to do with internet security, or vice-versa, but the two do have quite a bit to do with each other. Certain types of SEO practices can be damaging to your website security, and high-quality website security can actually increase your search engine ranking. Understanding the different types... More »SEO and Internet Security: How They Go Hand in Hand

Google has released a new stand-alone app and unified communication platform for Hangouts. Now, Google+ users can initiate both text and video chats with other Google+ members at any time by launching a new hangout. For many, this has resulting in a bombardment of notifications from people wanting to chat, and attempting to launch chats with... More »Get a Handle on Hangout Requests

Nineteen with little money. Need wheels? So you buy a car that promises much but breaks down when getting to that important meeting or date that matters. It’s expediency driven by budget, necessity and inexperience. You bought a lemon. Blogging is not that different. Sometimes we are so eager to get started that we cobble... More »The 10 Step Framework for Building a Blog with Big Foundations

This article is the third in a series of articles on aligning marketing and sales with buying behavior and it will be of value to sales and marketing professionals who wish to adapt their process to align with buyer behavior. The first article in the series, “A Guide to Aligning Marketing & Sales Engagement with Buying... More »The B2B Buying Cycle and How to Influence it, pt 2

If you’ve joined a lot of Google+ communities looking for opportunities for discussion and to meet new people, you’re likely a member of at least a few communities that either aren’t active, or are not providing you with the valuable discussion you were looking for. These excess communities add to the total number of communities... More »Cleaning Up Your Google+ Communities

If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can... More »4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy

An established business tool across the food industry, Electronic Data Interchange (EDI) is gaining traction across the wider spectrum of wholesale companies. Here, we look at some of the reasons why. EDI – the key to genuine supply chain integration For businesses looking to achieve genuine supply chain integration, EDI is an absolute must. It... More »EDI – What is it, and Why Do I Need it? (Part 5/5)

Design Thinking For Your Mobile Strategy Design Thinking is a powerful problem-solving approach that spurs innovation and growth by combining what is desirable from a human perspective with what makes the most sense technologically and economically. In Mobile Minute #10, we discussed how design thinking could help you create an unbeatable Mobile strategy. In Mobility... More »7 Steps To Leverage Design Thinking For Your Mobile Strategy (Part 2)