The Information Age has transformed every professional into a project manager regardless of the title they hold.  In an era of outsourcing, many professionals are also global project managers.  Earlier this year, BDO published a study showing that 63 percent of American tech companies plan to outsource or manufacture products outside of the United States,... More »Outsourcing Has Turned Employees Into Project Managers

Planning is one of the best methods in achieving positive results. Determining and setting your goals will make your plan more structured. Be sure you know what you want to do and why you want to do it. Money: Let’s face it money is on everybody’s mind and people never seem to have enough of... More »4 Essential Goals for a Website

For the past six weeks we’ve been using our Facebook cover photo to demonstrate fun ways to leverage the new cover photo rules. If you haven’t heard, a few months back Facebook relaxed their cover photo rules and now the only rule that business Pages need to pay attention to is that there can’t be... More »6 Ways To Leverage Your Facebook Cover Photo

Wait…what? There’s a connection there? Absolutely! Most people aren’t thinking of outbound links when they’re thinking of ways to decrease their bounce rates, specifically the portion of their traffic that backtracks to the SERPs shortly after arrival. Any good SEO services company can tell you that outbound links can play an important role and can... More »The Connection Between Bounce Rates and Outbound Links

There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr. In this article, I’ll explain why I think they’re all wrong. But first, let’s address the critics, who in general, seem to be focused on two main points: 1.... More »Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile

The Challenge: Businesses that rely heavily on customer satisfaction surveys as a gauge of overall customer happiness, without an evaluation of total customer engagement, run the risk of losing valuable sales opportunities. The banking industry has a lot to teach us about how not to get stuck in a rut of perceived customer satisfaction. According... More »New Research: It’s Not About Satisfaction It’s About Engagement

When you are selling a product online, it’s pretty clear what you want your visitors to do: hit the checkout button. But what if you’re selling a service that can’t be packed into a box and shipped to your customers? That’s a whole different ballgame, right? Wrong. You should approach selling a service on your... More »Why You Should Sell Services Online Just as You Would a Product

While people may lust over Apple’s iPhone, Android smartphones dominate the low end of the market. As hardware improves and component prices get cheaper, Android phones can be had for under $100. This explains how Android racked up 75% of smartphone sales in the third quarter of 2012. So if you have any connection to... More »Why Android Dominates the Low End

The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest search tools,... More »Facebook + Waze: Social Media Marketing Tool to Drool Over

“I miss the days when all you had to do was buy a $200 yellow page ad and the phone would ring off the hook.” We’ve heard this time and time again. Those were the days before these unbelievably useful and simple tools called search engines came along. Slowly but surely the yellow pages have... More »How to Increase Online Sales for Your e-Commerce Website

Zappos.com is more than an electronic shoe store. It is a supportive community that happens to put you in a pair of great-looking shoes. Somewhere in creating what is now one of the leading online retailers, founder Tony Hsieh established a state of mind ­– and ideal stemming from his own pursuit of happiness. Today,... More »Delivering Loyalty: 10 Lessons From Zappos.com

Food Security vs. Food Insecurity So often on the news we hear about terrible things happening abroad, however many of those same things happen here in the United States. Take for example food security. In 1995 at the World Food Summit food security was defined as “when all people at all times have access to... More »A Mobile Device Can Put An End To Food Insecurity [Video]