The Internet has revolutionized the world in many ways. But when it comes to copywriting, it has had a negative impact. Now while there is no doubt that this medium has significantly increased opportunities when it comes to this field, it has also had a detrimental effect upon its professional aspects. Before the widespread proliferation... More »Copy (Still) Rules

The changing shape of the buyer’s journey has introduced a raft of new issues for sales leaders who are trying to manage sales pipelines and generate accurate revenue forecasts. Prospects are leveraging the internet and business social media to do their research – and engaging sales people later in the decision making process. In fact,... More »Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals

Talking to another person is part of human’s basic natures. It’s not supposed to be a complex system or an art to be perfected. However, in instances where the manner of conversation would determine how a certain goal is reached, it is very important to know various types of personalities. In the commerce of b2b outbound... More »The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

Millennials are the future of the workforce. Today, about 40 million tech-savvy Millennials have entered the job market and by 2025 that number will skyrocket to 75 million. If you’re looking in your company crystal ball, the odds are good you’re seeing Millennial talent as the future of your company. Yet Millennial workers already have a... More »4 Tips for Hiring the Best Millennial Workers

The world has completely changed in the last 20 years. Nowadays, age does not mean experience, age does not mean value and age certainly does not mean intelligence. Unfortunately the 40+ crowd does not agree with me as they fear that some 22 year old (potentially without a college degree) is going to take their... More »How to Make 6 Figures Before Your 26th Birthday

‘All left foot’ is a football cliché you may have heard before. If you haven’t heard it, in a nutshell it means a player who only uses their left foot to play the ball. It’s become a cliché, mainly because left-footed players are relatively rare and many of them rely heavily on their dominant foot.... More »360 Feedback Working On Your Weaker Foot

What’s in that designated, ‘miscellaneous’ drawer in your home?  We all have one place for odds and ends, warranting time to decipher the function of kept items, when you placed them there, and (most importantly) why? If sundry home items confuse you, take a look at the back of your computer.  Observe the zigzags and... More »Cable Build-Up and Break Down [Infographic]

The Challenges of Collecting and Analyzing US Census Information A former Census Bureau director once bewailed the problems facing his agency. There were so many people, he said, and so many questions that needed answering. “Even with the aid of elaborate machines,” he said, “the Census Bureau can scarcely hope to keep within the limits... More »How Technology Will Change US Census Information

As enterprises begin to eagerly experiment with cloud software solutions to pioneer their business to new levels, it is important to clarify the value it brings to your business and the requirements needed for successful implementation. Here are 6 key factors to consider when picking a SaaS provider for your enterprise: 1. Prioritizing Quality User... More »The Enterprise Software Revolution – Picking The Ideal SaaS Solution

It’s no secret that sales and marketing teams sometimes don’t get along. One department blames the other, backstabbing business politics ensue, and then your office is full of frowning faces and sneering comments. But that doesn’t have to be the case! By aligning sales and marketing towards a certain goal with a specific philosophy, both... More »6 Tips for Executives to Align Sales and Marketing Teams

With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect it, and stand powerless before it. Many businesses are going through what Walter Kiechel calls a “re-engineering,” with the individual customer at the... More »Agile Marketing Series: A Deep History of Business Management, Part 2

If there was any doubt about how important big data is to today’s biotech industry, simply consider the recent donation made by Li Ka-shing, the richest man in Asia, to Oxford University. He gave $31 million to the school to help fund a research center dedicated to exploring the challenges and opportunities of big data.... More »Why Big Data Is Changing How Biotech Startups Plan IT