Here is a “roll up your sleeves” guide to posting and responding on social media. But before we get into the dos, better make sure that you stay away from any fire starter situations. Avoid doing things in this list at all costs!
Social media worst practice list of doom
- Talk politics or religion – Don’t do it. Ever.
- Go feral – Don’t post rants or gripe when things don’t go your way. Avoid a catastrophe.
- Spam – Post as often as you have good quality information to share. What would someone who has had a long day at work be interested to see?
- Respond hastily – Well thought out & correct answers are vital. Never post angry.
- Bash competitors – Focus on your customers, then you. Not your competition. Rather than say what is wrong with your competitors X,Y or Z talk instead about your product or service and how it solves problems.
- Self-promote all the time – Instead use the 80/20 rule: 80% of your posts should be helpful and informative, 20% can be promotion.
- Be conservative – This is your opportunity to speak directly to your customers. Be outgoing & engaging.
Now that you can avoid pitfalls, let’s dive into social media best practice.
The social media best practice list of awesome
- Go visual - Even for brands not renown for excitement, visual engagement can be achieved.
- Treat your social audience as VIPs – Release opportunities to your social audience first, ask them what they think about your industry.
- Respond and engage – It’s not just about posting. Keep watch on your content and participate with conversation and comments.
- Learn from the best – Find the world leaders in your industry and follow them on social. Look at what they do and learn from them.
- Educate and inform - By educating and informing potential customers on what they need to know about your industry you become a trusted brand.
- Keep it short – Social media is a quick consumption medium. Keep it short, easy to read and light.
- Analyse - Spend time looking at what works and what doesn’t. Do more of what works and less of what doesn’t. Here is a great bootstrapping guide to measuring social media.
- Integrate – Use your website, email signature, business cards etc to make it easy for people to follow you.
If you had to start social right now, what would you like to know that we haven’t touched on?
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