Brand advocates come in all shapes in sizes. They are all passionate about your brand; however the way they go about advocating and telling their friends and their motivations tend to vary. Recently Mark Fidelman, with the help of SocialChorus, put together an infographic about the different types of advocates.
The Noiseless Ninja quietly shares information about your brand. Finding brand bargains, steals and deals. When they see a deal, they have to tell their friends, however they may do so by posting anonymously or share with family and friends.
The Titanic Tweeter makes his/her voice loud and clear. Share and share a lot. These advocates are always on and always sharing new findings. They are highly engaged advocates on social. Motivate them to share by providing them with lots of interesting and entertaining content.
The Passionate Pilgrim is loyal to a fault. This brand advocate has been loyal to your brand for years. They know and love your product and will advocate for the brand, no matter what. Be sure to thank these advocates to recognize their devote loyalties to your brand. In doing so, you’ll secure a lifelong customer.
The Heroic Hipster knew your brand “before it was cool”. This brand advocate is one of your first customers and wants to tell everyone. They have known your brand for longer than most customers, which makes them great brand advocates and a valuable source of information for other current and new customers so it’s important to encourage them to share.
The Curious Curator has done their research. This brand advocate has completed exhaustive research about your brand and is loyal beacuase they know your brand is the best out there. They’re happy to share their findings with friends and family. Encourage them to share educational content about your brand that will fuel their intellectual mind.
The Giving Guru is selfless and lives to give. This brand advocate is always looking for information that will be useful for their friends and family. Provide these advocates with educational or entertaining content that will help their networks and these advocates will surely share.
The Megaphone Millionaire has a large audience. This brand advocate is socially famous and is likely to be “real-life famous” as well; actors, musicians, politicians, writers, and entrepreneurs all fall into this category. They have a huge following therefore if they share brand content it will be seen by many.
It’s important to build relationships will all brand advocates, regardless of their advocate personality. Remember that all advocates are different; they have different styles for sharing your brand stories and like to share different types of content and opportunities. Connect with all advocates by providing a variety of content. Most importantly, don’t forget to thank your advocates and recognize them. Doing so will open up the opportunity to turn an advocate into a lifelong customer.
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