By now you might already be aware that search engines like Google, might soon start to penalize websites accepting guest posts [or discount posts] being put up by specific authors. This is because a lot of junk content is being posted on the internet. In fact, even high authoritative blogs e.g. the New York Times and the Huffington Post are also allowing guest posts filled with several spammy links and a lot of mediocre content. Take note, this does not mean that as a blogger you should restrict guest blog posts on your blog, consider it as a mere call reminding you to be choosy. Don’t just go about accepting guest posts blindly thinking all of them will help increase traffic to your site instead on pick quality ones which you feel will benefit your readers.
Below is a detailed summary explaining 7 basic tips you should follow/apply whenever accepting guest posts. They include:
Tip 1: Authors making guest posts must have a track record of writing great content
As a webmaster you are bound to receive dozens of inquiries that are guest post contribution related on a weekly basis. This being the case: always make sure that you only pick authors who aren’t pushing out any spammy contents. Also makes sure that they are not linking to spammy websites.
Tip 2: Closely monitor outgoing links
This is the trickiest aspect of evaluating guest posts. Let authors making guest posts to be free to link out as many times as they want but only if those links will benefit your readers. The moment you notice the links included by authors are not of any significance/benefit, simply remove them and then move on.
Tip 3: Make sure Authors contents are detailed and unique
For guest posts do not accept any content that is not detailed or unique [detailed and unique in the sense that it absolutely has no fluff]. Take note, quality posts are those that are characteristic of steps and bulleted/numbered points. Take advantage of free services such as Copyscape to check for duplicate content among other things.
Tip 4: Be choosy
Don’t go for good blog posts; pick only the best for publication. This is very important because if you fail to set stick standard right from day 1: your blog might end up not being read.
Tip 5 : Avoid giving out authors accounts
Make sure that no one else is able to login into your blog and post content at will. This will help you control content that plagiarized or characteristic of spammy links even from reputable authors.
Tip 6 : Make sure you completely own the content
Regardless of who writes the content – make sure that you completely own it. This is important because failure to completely own it will see other different people star publishing the same on other platforms online.
Tips 7: Makes sure author’s guest posts are able to help you create and support your community
Let guest authors come up with unique pieces of writing that will help you build your community. This way, more people will feel encouraged to come back to your blog as a result increasing social sharing and traffic generation at the same time.
Applying the above mentioned rules has been a guarantee not to worry about Google ever penalizing you for having guest posts on your website. These 7 Tips will make sure that your guest posts provide readers with valuable relevant information.
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