With over 52 million Hispanics in the U.S., and the U.S. Hispanic market on track to reach $1.5 trillion dollars in spending power by 2015, brands and agencies are waking up to a new multicultural marketing reality: mainstream messaging and traditional tactics aren’t going to be enough to win in this booming market.
Instead, marketers must reach beyond their comfort zone and connect with the culture that defines what it means to be Hispanic in the United States today. But how can you the brand manager do that? Well one way to start is to learn from the experts – the people who spend all day focused on this dynamic market.
With that in mind, we analyzed the tweets of over 180 marketers focused on the U.S. Hispanic market to find out who influences and impacts their world view when it comes to Hispanic culture. This eclectic mix of media mavens, mom bloggers, and marketing masters will help you get a flavor for the topics and tone that engages U.S. Hispanic consumers, and start thinking about what it means for your marketing strategy.
Follow individuals from the list below, or subscribe to the full list on Twitter.
This post originally appeared on GetMoreEngagement.com
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