5 SMS Marketing Best Practices To Adhere ToSMS marketing is proving itself to be one of most effective forms of digital marketing ever used. It seems like every time you turn around, there’s another company out there asking you to join their “VIP text list”. Why? It’s because SMS marketing has an average open rate of 99%. You don’t see that with many other marketing streams.. if any. Because SMS is so powerful though, it’s even more important that you adhere to some basic rules so that you can stay on track with success. Here are 5 best practices to keep in mind…
Make sure you have permission. If every one of your subscribers hasn’t given you explicit permission to to send them text messages, you are spamming them. Not only can this severely damage your brand, it can also pull you into some nasty legal trouble with heft penalties. If your customers have opted in by texting a unique keyword to a shortcode, that’s considered permission and you’re good to go. This may be the most vital of SMS marketing best practices.
Send texts during business hours only. Receiving text messages early in the morning or late at night from your favorite companies may be considered pretty intrusive. If it happens enough, they might even lose their places a favorite. With that being said, make sure you’re sending your campaigns at appropriate times. Also keep in mind that one of the most powerful things about SMS marketing is it’s ability to communicate instantly. Schedule your campaigns intelligently at times when your customers are most likely to take advantage of your promotions.
Pay attention to frequency. Sending text messages every day is not only a great way to increase your opt out rates but it’s another great way to damage your brand. The frequency of your text messages will depend on how you’re using it. Most companies , however, shouldn’t send any more than 4 texts per month. Research has shown that 80% of consumers only want to receive 2 text messages per month from their favorite companies. Keep that in mind!
Make sure each text message creates value. Remember that people join your SMS marketing list because they expect to be provided with something of value. For example, store news isn’t considered something of value. People are expecting coupons and promotions. Make sure you’re giving them what they want.
Be sure to include a call to action. Every text message that you send out should include a call to action. This tells your customers what to do next. For example, “Show this text this Saturday and get 20% your bill.” Providing a call to action gives your subscribers direction and will help you get a better response from your campaigns.
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