Holiday Marketing Mistakes
The holidays are right around the corner, so to help you prepare, I created a list of 5 holiday marketing mistakes that are easy to make.
- Running the same campaign you did last year…again – Dancing elves was funny the first time – I mean, it’s still kind of funny, but let’s get real. You can’t use the same holiday campaign for the 3rd year in a row. Think of something fun and original. This is your chance to showcase your company culture and get your creative juices flowing. Implementing a holiday campaign shows clients that you’re always thinking of new ideas, and can take their marketing to a whole new level.
- Not reaching out to your clients/prospects – Need an excuse to get in touch with a past client? Maybe a prospective client? Send them an email or give them a call. Share holiday stories, ask them about their holiday plans, or just wish them a happy holiday. It’s the thought that counts. If you have a holiday marketing campaign in place, get your clients involved. Holiday campaigns are a great way to reconnect with your audience.
- Forgetting to update your website – Updating your website to show a little holiday cheer sets you apart from the amateurs. Change your image slider, change some of the copy; get into the holiday spirit! Play up the holidays on social media. If you’re in retail, create a content marketing strategy that touches on classy holiday clothing. Take pictures and post it on your blog. If you’re a B2B company, write a couple blog posts about holiday do’s and don’ts specific to your industry. Get creative, and play off that holiday cheer.
- Forgetting that there’s more than one holiday – It probably feels like everyone is celebrating Christmas with all the Christmas trees, lights, Santa, and all the red & green. But that’s not the case. With a diverse client base, be cognizant of other holidays such as Chanukkah and Kwanzaa. You don’t want to leave anyone out in your holiday marketing.
- Forgetting to distribute a survey – The end of the year is almost here, which means it’s a perfect time to ask your customers to fill out a brief survey. If you’re running a holiday campaign, a survey is a great way to gauge the effectiveness of your promotions. You can even give out rewards to customers who fill out the survey, thanking them for taking time out of their day to help your business/marketing strategies improve.
So now that you know what not to do, the holidays seem a little easier to take on right?
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