Marketing is becoming more of a dark horse bet. High ease and accessibility to information have elevated consumers’ purchasing power, and consumers are no longer afraid of voicing dissatisfaction and switching between companies at the turn of a dime. It is thus critical for your business, whether it’s big or small, to ensure that customer satisfaction is the end-goal of your marketing strategy. These five ways should help steer you in the right direction.
1. First Things First – The Website
Nothing turns a customer off more than a poorly designed website with limited content and insights into the company. First, ensure your company website has all the information that a potential client or customer would need in order to understand what your company does and what value your company can provide to them. Companies that are just starting out may consider 99designs.com for an affordable and professional-looking website design. For more established companies, add more features such as a Live Chat and leverage real-time clickstream data to analyze customers’ on-site behaviors. Finally, once your website is ready for prime time, increase conversion rates by sending out targeted and relevant promos and other offers.
2. Get Personal
Although it’s been a around for a while, email marketing is still one of the most tried-and-true marketing tactics. Nearly everyone regularly receives marketing emails from various e-commerce retailers. How do you set your email marketing campaigns apart from others? Personalization is one of the best strategies to develop a marketing campaign that resonates. Understand your customers by gathering data about them through various touch-points. Create a unique customer profile for each and every one, and use the information you’ve aggregated to create highly targeted and relevant emails that will pique their interest, and lead to higher click-through, open and conversion rates.
3. Lure in Customers Through Published Content
Blogging has shown to improve not only SEO, but also lead generation. Studies suggest that businesses that regularly blog are twice as likely to generate leads through their website as businesses that don’t. Quality content can also earn recognition online, thereby increasing web traffic to your site. Start by researching your blog topics and ideas and attach them to the trend of the day or the week, whether it’s politics or Apple’s latest iPhone. People will be more interested in your blog content if they can relate it to their life, and they’ll be return visitors.
4. Customize and Individualize
While most e-commerce retailers understand that promotions are a proven to boost sales, few are able to implement smart ways to go about it. Not every customer will make repeat purchases based on the same generic offer. Use the analytics at your disposal to determine what offer will best re-engage a particular customer and put it in front of them. It’s best to focus just on the customers who are most likely to re-engage, rather than to cast a wide net and hope for the best. Optimized and personalized offers lead to higher conversion rates, and they also reduce costs because they’re not squandered on customers who aren’t likely to respond to them.
5. Get Engaged Through Social Media
It goes without saying that social media is imperative in any business. Customers are regularly using social media networks to follow companies and decide if their products and services are interesting enough to make the grade. You can’t tackle them all, so pick just one or two social media channels that best represent your products and blow them out. Use social marketing analytics to understand what your customers are interested in and integrate your findings with other marketing efforts. Social media is also an effective way to engage in conversations with your customers, both to personalize your company and to gain unsolicited feedback.
More Business articles from Business 2 Community: