4 Social Metrics You Can Easily Track And You Should You have invested time and money to integrate social media into your marketing strategy, and have used it as a means to interact with your target group and bolster your brands visibility. But how do you know if your social media marketing strategy is giving you a positive return on your investment? Are the activities you are engaging in reaching your target group? Are they having the effect that you require? What should you look for when trying to measure the success of your social media marketing strategy?
Here are 4 metrics that you should keep abreast of that are good indicators of whether or not your marketing efforts are paying off. Remember this is not an exact science and trying to get concrete figures may be difficult given the environment.
1. User Engagement Rates measure the way in which you use the platform to engage clients and potential customers. This is indicated through the amount of likes, comments and shares on postings and images. It allows you to see what content your audience is most interested in and so, provides vital information on how you can best relay information to them.
2. APIs for Facebook and Twitter are indispensable tools that allow you to track your impression reach and allows you to compare your performance over time. Facebook classifies your reach into organic, paid and viral. Twitter’s API allows you to see who retweets your post, providing you with an opportunity to build a relationship with them.
3. Social Referral Rates allows you to monitor which source is generating the most leads that you receive and your ability to convert them. Google Analytics users, go to Traffic Sources > Sources > Referrals, is a good tool for gathering this information.
4. Mentions of your brand in any other forum apart from your own is an indication that your brand in being recognized. Using tools such as Google Alert, will allow you to see these individuals and make contact with them. By using Share of Voice you are able to compare your mentions with your competitor. This is offered free by Socialmention or for a price at Radian 6.
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