Yesterday, we showed you how a totaled Ferrari can pass off as art, and sell for an astonishing $250,000. But the ‘artist,’ Bertrand Lavier, didn’t crash the car on his own in the name of art — he just found the damned thing. It makes us further respect works of art that actually required effort, like the Ford Torino that you see here.
You may not be able to tell that there is Detroit metal in this photo, but that’s because its creator, Romanian-born Ioan Florea, crafted a plethora of 3D-printed shapes onto the muscle car. It was an impressive enough creation that we decided to track down Ioan, who was gracious enough to share his thoughts on art, cars, and the possibilities of 3D printing.
BoldRide: What was the inspiration for this project?
Ioan Florea: So, I’m originally from Romania. I remember being a kid, watching American movies. I would see an image of a big, wide American muscle car, like the Ford Torino. Then you think of how Ford and the assembly line was the second industrial revolution. Well the 3D printer, I think is the third industrial revolution. The two are connected like that.
Was 3D printing a medium that you were working with prior to the Torino?
I had used it before, but to cover a car in 3D shapes was kind of an experiment. I was curious as to what people would see. Would they see a car or an art project? People had very different reactions. I heard comments like ‘you ruined a classic’ but then other people were left speechless.
Can you explain a bit of the process of creating this project?
It was a multi-stage process. There is an initial design phase of the individual shapes. I then use a 3D printer. I produce shapes on it to test out.
People might think I glued pieces to the car. I design the parts and the shapes, and then parts are transferred to the car with a proprietary transfer process. The transfer process involves working directly on the car.
I worked from the top of the car down the sides. I always had the view form the top, and from the top it is symmetrical. From the side it might look random, but there is nothing random there.
Is there an artistic significance to using 3D printing on a car, considering that 3D printing looks like its about to take off as a method of automotive production?
Oh totally. 3D printing really is the 3rd industrial revolution. I talked to someone from Ford and they are starting to explore it. I think the car industry will use it a lot. You can make custom shapes, exterior and interior parts. Really anything is possible.
I read somewhere that this Torino features the “highest coefficient of reflectivity has never been used before.” Can you explain what that means?
It’s a scale they measure for metals. Poly stainless steel and other metals register on this scale, and they measure how much light it reflects. I was referring to that scale. It has the highest rating on that reflectivity scale.
Do you plan on doing other car projects?
I’m not sure. If I have an idea, then maybe. It’s one of those things where I’m open. I’d like to explore other cars and other shapes– anything is game.
What has been the response so far?
What is interesting in covering the Torino, is that a certain kind of person reacts a certain way. A Torino collector might scoff, but someone less tied to that car emotionally sees it as art.
Everyone has an image in their head of what the car looks like. They want to see what they know. The stronger that one has to the original Torino, the more shocking this car might be.
Any other thoughts you have surrounding this project?
One thing I have to point out is that it is hard to convey it visually in photo. It’s hard to show it at any light. The best thing is for people to see it in person.
Ioan, we might have to take you up on that.