uberVU’s conversation maps can give your brand a competitive edge. They can also provide you with helpful insights by identifying hot topics amongst your audience. Both valid qualities but one of our favorite uses is to find strange words on the maps to see if there are any entertaining insights behind them.
Breyers Ice Cream
Odd Men Out: Clueless and Chick
No, it’s not a bunch of ladies tweeting about eating Breyers while watching the movie Clueless. The Clueless Chick blog was giving away Breyer’s coupons. That’s right, coupons—not even free ice cream. The contest was popular enough to land on Breyers’ conversation map so we’re thinking this lady isn’t too clueless after all.
Odd Man Out: Birthday
It looks like the social web doesn’t wait for special occasions to break out the Bacardi. They don’t need a reason to celebrate, which is why they’ve been quoting the 50 Cent song, In Da Club. You know—“We gonna sip Bacardi like it’s your birthday.” It’s anybody’s guess which liquor brand they break out when it’s actually their birthdays.
Odd Men Out: park bench, complaint letter
Some positive and negative press have gone viral for Virgin Atlantic, resulting in two strange phrases on its conversation map—park bench (and bench) and complaint letter. ‘Park bench’ refers to a recent marketing stunt the brand pulled off in New York City. When people sat on a specific park bench they were surprised by flight attendants, who treated them to services that Virgin Atlantic passengers normally get during their flights. Talk about a serious upgrade.
The next phrase ‘complaint letter’ refers to some press that wasn’t as positive for the airline brand. A passenger sent a very detailed—and very funny—complaint letter to Virgin Atlantic’s owner, Richard Branson. Branson himself has been sharing the letter saying it is important to take customer feedback seriously in order to improve. Here’s the full letter for your entertainment. It’s a long read, but worth it.
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