With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect it, and stand powerless before it. Many businesses are going through what Walter Kiechel calls a “re-engineering,” with the individual customer at the... More »Agile Marketing Series: A Deep History of Business Management, Part 2

If there was any doubt about how important big data is to today’s biotech industry, simply consider the recent donation made by Li Ka-shing, the richest man in Asia, to Oxford University. He gave $31 million to the school to help fund a research center dedicated to exploring the challenges and opportunities of big data.... More »Why Big Data Is Changing How Biotech Startups Plan IT

When it comes to customer experience, my personal mission has always been crystal clear: help companies act more intelligently. Smart companies leverage disruptive technologies, like social influence and digital sensors, to better serve their customers.  Stupid companies ignore them, or use them as tactics disconnected from strategy. Most companies fall into one of these two... More »Dark Patterns are The Dark Side of Customer Experience (Unless You Like Pissed-Off Customers)

If you decide to take your company online you’re joining a community of teachers, learners, explorers, and open-minded people that are trying new marketing communications tools that are changing every day. Just this week alone I received numerous emails about my analytics on Facebook changing… yet again. The most frustrating change Facebook Analytics did was... More »The Fine Art of Catching Up…Socially

Regardless of where you are in the corporate structure, your soft skills – people skills (as opposed to technical skills) – are not only important for improving how you work with a team and how “likeable” you are on the job, but can greatly influence the path of your career. In fact, recent research has... More »What Are The Most Important Soft Skills?

The closing of a business email is almost as important as the email itself. This is because of its strong influence on the response of the email recipient While your email subject and introduction create the first impression on your recipient, closing and sign-off dictate the kind of response you get. You definitely don’t want... More »Example of Business Email Closings and Sign Offs

If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Original Image... More »10 Great Advantages of Outsourcing Content Creation

I have been building websites and generating massive amounts of traffic from the search engines for years now, but errors often occur and all of a sudden you notice that your website rankings dropped out like a lead balloon! The feeling is of sheer sadness and you almost feel like you are falling down a... More »Website Rankings Dropped Fast – 10 Possible Causes

Content marketing has been around for well over a hundred years, but is becoming one of the most used tactics to do everything for businesses; from getting more customers, to improving their search engine rankings. Still, many misconceptions about it exist. Susanna Gebauer recently broke down some common content marketing misconceptions. We’ve highlighted the most... More »Common Content Marketing Misconceptions

What’s your experience so far with guest blogging?       You’d feel good when you pitch a topic idea to an A-list blogger and get a YES response, right? Unfortunately, the world of guest blogging has changed. I’ve just discovered three fresh compelling secrets to make your guest posts a traffic magnet. I don’t... More »Three Compelling Guest Post Secrets To Drive Targeted Traffic

Why is Social Media Management Important? With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential. Social media managing tools can help marketers save time, stay organized, and optimize their efficiency. Today we’re... More »Social Media Management Tools: What’s The Right Tool For Your Business?

Memorial Day is just around the corner, and with it comes the unofficial start of summer. To most of us – whether you’re seven- or seventy-years-old – the word “summer” is synonymous with “vacation,” and vacations, of course, involve travel. In fact, according to recent survey results from TripAdvisor, about one-third (30 percent) of the... More »Five Ways Big Data Will Impact Summer Travel