Polish or perish! You’re on a roll. You’ve entered the presentation zone. The words flow, your audience glows and then all of the sudden your presentation blows. Your mind goes blank, the stammering starts, you scramble for your notes and you know – you’ve entered into the transition zone. Much like the Twilight Zone –... More »The Biggest Stumbling Block in Presentations

Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas: Business Operations Product Catalogues Customer Relations Reach & Accessibility On the whole, every online home based business has a website which serves the following business purposes: It marks the beginning stage of the... More »Importance of Building and Expanding Your Opt-in List

If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we only engage with people who listen at least as much as they talk. Many marketers... More »Engaging Social Customer and Product Launch Campaigns

Building a website can often feel like a one-shot deal – you build it, and it’s done. However, the online world is in a state of flux and taking shortcuts can lead to all sorts of problems further down the line. Read on to learn how you can spare yourself major headaches years later by... More »Future Proof Your Website and Lay Awesome Foundations

You may disagree with the following statement, but I stand by it 100%: Your #1 Goal on Social Media (whether on Facebook, Twitter, Google+, Pinterest, or Instagram) is to Get People to Take Action. ~Scott Ayres If you’re not getting people to take action on social media, then you’re just killing time. And don’t get... More »Here’s the Science Behind Asking Fans to LIKE Your Facebook Posts

Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined up with the perfect copy, engineered to make sales. But with all the spammy... More »How To Hook Your Audience On What You Have To Say

QuickBooks by Intuit is now available in an online version to allow you to keep track of your accounting and bookkeeping tasks all in one place. We will see in this QuickBooks Online review how you can get immediate access to secure online accounting software and the ability to keep everything organized in one place.... More »QuickBooks Online Review – Reliable, Recognized, Double Entry Bookkeeping Online

Google recently announced that it was allowing some of their channels to add calls to action to video. By allowing brands to create a shoppable video, brands will be able to embed a call to action to their video and enable viewers who are already engaged in the video to take instant purchase and marketing... More »Get More Sales For Your Youtube Video Using Shoppable Video

In my post, “Solving Our Problems,” Tim Foster reminded me of something the folks at The TAS Group say, “The impact on the customer of a bad buying decision is usually greater than the impact of the lost sale to the sales person.” It’s something few of us think about, but we need to remind... More »Buying is a High Risk Job!

Did you ever watch the Road Runner cartoon as a kid? Man, I loved that show. I loved watching Wile E. Coyote come up with his “fail-proof” plans for catching the Road Runner. Here’s one of my favorites. Did the Coyote’s plans ever work? Not really. Did the Coyote get frustrated? Totally. And I bet... More »The 3 Essential Ingredients of an Enticing Facebook Post

For a small business needing an immediate source of traffic and potential customers and leads, PPC is an essential tool. But like any tool, PPC is much more useful when you learn to use it correctly. Here are 8 basics we use with our small business PPC management clients that all small businesses should consider... More »8 Basics of Small Business PPC Management

Content marketing could be the nexus of sales and marketing. I often hear sales reps complain that what marcom creates doesn’t quite fit the need. Then along comes content marketing with a specific goal—to provide content that nurtures and helps convert prospects in the sales funnel. Without input from sales, isn’t marcom creating one-size-fits-all B2B... More »Will Content Marketing End Contentious B2B Marketing and Sales Relationship?