“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” - Albert Einstein  A perspective…. Engineer: I don’t think of myself as a salesperson, probably because my title says Engineer.  I don’t meet with a prospective account with the mindset that I’m supposed to... More »Selling Tips From The World’s Best Salesperson – The Engineer

There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating: Fifty years ago, “milking the cash cow” could go on for many decades. What’s different today is that globalization and the shift in power in... More »Customer Loyalty is Disappearing as Fast as the Fortune 500

Over the past decade, IT technical support has come a long way. Ten years ago, asking your IT consultant for help often meant waiting until they could check your system in person. Today, thanks to GoToMyPC and similar tools, it’s easier than ever for IT technicians to access and troubleshoot your system remotely. Even so, small business owners may want to save money by limiting how often they call … More »When Do You Need To Call In An IT Pro?

I love to shop. I like going to the mall so I can browse in the windows of my favorite shops, find a great sale, and imagine what it would be like to walk into Louis Vuitton and pick out the latest handbag. I also enjoy shopping online in my PJs, where I can search... More »Three Keys to Retail Success: Authenticity, Consistency, and Trust

Making Government Data Open Source With Alohomora Two things are inevitable, the old saying goes – death and taxes. While no one knows how or where their end may come, every citizen of every country with a functioning government knows the sting of the tax man. In a world where the IRS can tell your... More »The Magic of Making Government Data Open Source: Alohomora

The Playstation 4 and XBox One are scheduled to debut later this year and these Next Generation Consoles will most likely represent the next decade of gaming and entertainment. So which one should you get? The XBox One and PS4 are both great systems for Gaming and Entertainment. They are nearly 6 times more powerful... More »XBox One vs Playstation 4 (PS4)

In our personal lives, between the knowledge graphs, rich snippets and Google Now, Google are already making a case for themselves as our dutiful personal assistants – they’re just short of bringing me my morning coffee. (Non-fat latte, in case you’re wondering.) As digital marketers we are still living a large proportion of our lives... More »Google Searches Are Like Onions…

Results of new studies reported this week indicate that despite “big data” and various attempts to create customer intimacy, many marketers still do not understand customers and prospects. Specifically, while many marketers are moving away from email, customers are indicating a preference for email as the communication platform for key product information. Similarly, while many... More »Does Your Marketing Team Understand Consumers?

If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. TweetChat.com and TweetGrid.com were both casualties. OneQube As you can see from the screen shot, Smart Stream allows you to follow a hashtag in real-time, see who else... More »Two Tools To Manage Twitter Chats With Ease

More and more it seems companies want their intranets to resemble social networking sites. Facebook, to be exact. Just last week, during a product demo, the prospect asked, “Can I ‘like’ an item?” In fact, some organizations use Facebook itself as their intranet, or at least to provide the “social” part of their intranet. Are... More »Should Your Intranet Be More Like Facebook?

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Infographics aren’t just pretty pictures, they do have some valuable information to communicate to us. Now rather than just give you a list of infographics to gawk at, which I know you would enjoy, I thought we’d look at just what they have to teach us. This one is particular caught my eye, The 5... More »5 Types of Social Media Followers and How to Attract Them