It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign accents. In some cases foreign sales constitute a very important part of an organizations revenue.... More »How to Make an International Content Marketing Strategy

Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn more about CMI) We’ve abbreviated... More »Content Marketing Lessons Learned, from the Content Marketing Institute

Anyone who runs a small business has to stay on the lookout for threats to their company, such as thieves, competitors and natural disasters. With hacking and security breaches on the rise, small businesses are targeted more often than you might expect, and often with far-reaching, devastating consequences. More »4 Steps To Protect Your Business And Partners From Cyber Attacks

The third most popular social network, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. With over 25 million users, the social network is currently experiencing a “whopping 400% month-over-month growth.” Considering Pinterest’s phenomenal rise to the top of the social tier, visual emulations were inevitable. We’ve witnessed countless variations of the image-focus … More »Walmart, Sears & Kmart Find On-Site Pinspiration

With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure. An alternative would be to send the same content, in the same template, to... More »Responsive Design: The Key to Mobile Email Engagement

One of the hardest but most exciting things about being a young entrepreneur, first-time business owner or even a startup manager is the hiring process. But there are a few things you have to think about before green-lighting a new startup employee, especially in the earliest stages of starting up. Here are 3 questions to... More »3 Key Questions to Ask Before Hiring for Your Startup

This week, Philips introduced an intelligent LED light bulb that could transform the lighting and electronics industry.  The company calls its smart bulbs the Hue 1.1 which features several hi-tech features. The geofencing feature enables users to program Hue to change colors, as well as, turn on or off when the user arrives.  As stated... More »Philips Partners with Apple on Smart LED Bulb

Today we are living and selling in a time of “compressed history.” Changes driven by the global market and advances in manufacturing technologies make the past a bad predictor of the future. As a result, competitive advantages that once lasted a long time now disappear quickly. In sales if you want to prosper thinking about... More »Has Your Sales Team Been Trained to be Futurists?

Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of their marketing budget from 5.7%, on average, to 9.1%. However, when asked how much available or requested marketing analytics... More »The Critical Role of Conceptual Analytics in Conversational Marketing

Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations

The primary reason some ad campaigns have been so successful is they were placed where consumers could see them. Social media is quickly becoming the most effective tool for reaching consumers where they spend their time. For example, Facebook users average 1400 minutes per month. This is about 46 minutes per day, which equates to... More »Using Social Networks For Marketing