With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic... More »7 Bright Ideas For Promoting Your B2B Content Marketing On Pinterest

A few weeks ago, I was at the Fashion Digital conference in Los Angeles, a gathering of the top fashion and apparel brands in the world. I learned a lot at the conference, and it was great to hear how leading companies are developing and executing their online strategies. But throughout the conference, something had... More »Lessons From Fashion Digital: The Divide Between Creative and Data

Twitter is a place where social butterflies flourish – a platform almost overwhelmed with content where finding your voice and your followers to hear it can be daunting. There are, as you’d expect, tricks to the trade. Below we have a pretty fail-proof method for getting your tweets off the ground and growing your followers.... More »Getting Started In The Overly Social World Of Twitter

Earlier this week, I started to take a look at the top 10 biggest changes to happen in the paid search industry over the last decade plus. From ad rotation settings to device targeting, search marketers have certainly seen our fair share of new features and innovations. Today, I’ll reveal the top five biggest changes... More »The Top 10 Biggest Changes in Paid Search History (5-1)

We’re happy to welcome Laura Borbely for today’s installment of the Pinterest Influencer Interview Series. Laura — Lola to her friends — divides her time between being a college student and vagabond traveler. If you don’t find her in the library studying for exams or sitting on her front porch with a travel guide, you... More »Pinterest Influencer Interview Series: Laura Borbely

In an age of email, newsletters are, perhaps, one of the most effective forms of marketing techniques. A targeted newsletter can yield magnificent returns for small businesses at a fraction of the standard marketing costs. This week, we will review Mailrelay, an email marketing newsletter solution that combines the best of email marketing with cheap... More »Mailrelay Review – Effective Email Marketing At Cheap (And Free) Prices

I’ll be the first to admit that I’m typically reluctant to embrace changes that Google makes. Maybe it’s my paranoia that Google could be getting more profit-focused than user-experience focused, or the equally likely scenario that I’m just become a premature old man who shakes his metaphorical cane at anything he sees as a mild... More »Google Analytics Launches New Analytics Administration Center

I’m including two updates I have spotted recently over in the land of blue – hashtags being enabled and users having the ability to control how often Pages show up in their Newsfeed. The latter is rather interesting as it is a feature that was once restricted to personal profiles. Both are rather good updates... More »Facebook Updates: Hashtags and Filtering Pages in the Newsfeed

Recently I had the pleasure to spend a week in Palo Alto with a client group, helping to introduce them to the topic of innovation through experiential learning. The week consisted of a combination of visits to the local innovation centres of companies such as SAP; talks by leading thinkers in the innovation space such... More »Learning from the Valley

As we’ve previously discussed, PR is an integral component to a comprehensive marketing strategy for an independent author. Developing a public relations strategy means taking a proactive approach to generating awareness for your name and brand as an author in the media. The basis of a good PR strategy is to have a press kit, or media kit, as it is sometimes called, organized, assembled, and easy to … More »5 Essential Elements for an Indie Author’s Press [Media] Kit

We've picked out our top ten Marketing & Advertising articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future. More »Top 10 ideas from Marketing & Advertising over the last 12 months

I remember when the CEO invested in what I, the VP of Sales of a mid-sized company, felt was a foolish amount of money on a new Marketing Director. But what really bothered me, was what the new position represented, change. Although my sales team was exceeding quota, the landscape changed. And I knew if... More »A Story About a CEO Who Helps a Tactical VP of Sales Scale the Business