Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen professionals is “What’s the difference between marketing automation and voice-based marketing automation?” It’s a good question. If you aren’t familiar with traditional marketing automation, it’s... More »What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?

Has your company’s IT asset disposition partner (a recycler or remarketer that handles your IT equipment after it has outlived its usefulness to your company) given you a “certificate of recycling” or another similar document meant to certify that your material will be handled according to all environmental laws and standards? If your company is... More »Why Your ITAD Vendor’s ‘Certificate of Recycling’ Might be Meaningless

There is simply nowhere else to put your money to work, which is why the stock market continues to edge upward to new record highs. You can earn a yield of 0.23% on a two-year U.S. Treasury, 0.79% for five years, 1.90% for 10 years, and up to 3.13% if you extend it to 30... More »Why This Market Is Reminiscent of 2000

We all know that the stock market has moved up significantly over the past few months. The real question is: is the move up based on the belief that there is enough economic growth available for corporate earnings to continue rising, or is it simply due to a flow of funds? Let’s analyze this question... More »Is Wal-Mart Stock in Danger of a Pullback?

Spamming is the act of sending unsolicited messages to websites or emails, usually in large quantities. Spam messages generally take the form of commercial messages and various advertisements that would entice an individual to open it and/or click on a link included in the text. At times, these are even used to inject malware or... More »How to Effectively Protect Your Site from Spam Attacks

A content management system is a widely known web term. In a nutshell, a content management system gives you the ability to add, edit and delete content on your website. There are two types of content management systems – open source (which is free to use) and closed source (paid software and/or not publicly available... More »What is a Content Management System and What to Look for When Shopping For One

The placebo, currently used as a part of medical treatments, is an inert medication prescribed more for mental relief than for actual effect on a disorder. The first documented clinical use of intentionally administered placebos was in 1785. The term placebo originally was used as a derogatory term for false physicians, but is now considered... More »The Placebo Effect [Infographic]

Is there really such a thing as ‘winning’ E3? There is the external victory of being the thing most talked about in the mass media, in the game media, and on social media. Those are really three different audiences: The broadest possible audience of anyone who sees, hears or reads news; the audience of gamers... More »How Nintendo Can Win E3

Rich Revelance recently analyzed 15 billion shopping sessions between December 2012 and April 2013 to see how social media affects purchases. The new data shows that Pinterest took a big leap in the % of weekly social shopping sessions and leads to order values almost twice as high as Facebook. Take a look at the... More »Pinterest Now Accounts for 25% of Social Shopping Sessions

South Atlantic and West South Central U.S. Census Bureau Divisions Together Generate Approximately Half of All New U.S. Private Sector Jobs in April. “During the month of April, all nine U.S. Census Bureau Divisions recorded private sector job growth of varying degrees,” said Ahu Yildirmaz, senior director of the ADP Research Institute(sm). “The regions showing... More »Regional Employment Report: Texas, Florida, Tennessee, Utah and Arizona Show Largest Job Increases in April

This year sees over 500 music festivals planned for the UK and Ireland, ranging from the huge T in the Park in Kinross-shire to the small, alternative Body and Soul event in County Westmeath. For the larger events we suggest always buying a programme as there won’t be enough time to see all the acts... More »Your Ultimate Festival Guide For 2013 [Infographic]

Earlier this year, a study was revealed on CFO.com regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact the business, but 40% of them said that they didn’t think CMOs were trying to positively impact the business. So what is the driving cause... More »CFOs + CMOs: The Disconnect is Real (And Avoidable)