This article is the third in a series of articles on aligning marketing and sales with buying behavior and it will be of value to sales and marketing professionals who wish to adapt their process to align with buyer behavior. The first article in the series, “A Guide to Aligning Marketing & Sales Engagement with Buying... More »The B2B Buying Cycle and How to Influence it, pt 2

If you’ve joined a lot of Google+ communities looking for opportunities for discussion and to meet new people, you’re likely a member of at least a few communities that either aren’t active, or are not providing you with the valuable discussion you were looking for. These excess communities add to the total number of communities... More »Cleaning Up Your Google+ Communities

If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can... More »4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy

An established business tool across the food industry, Electronic Data Interchange (EDI) is gaining traction across the wider spectrum of wholesale companies. Here, we look at some of the reasons why. EDI – the key to genuine supply chain integration For businesses looking to achieve genuine supply chain integration, EDI is an absolute must. It... More »EDI – What is it, and Why Do I Need it? (Part 5/5)

Design Thinking For Your Mobile Strategy Design Thinking is a powerful problem-solving approach that spurs innovation and growth by combining what is desirable from a human perspective with what makes the most sense technologically and economically. In Mobile Minute #10, we discussed how design thinking could help you create an unbeatable Mobile strategy. In Mobility... More »7 Steps To Leverage Design Thinking For Your Mobile Strategy (Part 2)

At the end of April, LinkedIn rolled out another new feature. (Surprise, surprise! LinkedIn is changing again!) Called LinkedIn Contacts, it’s touted as a new way to combine, access and use your information. Contacts pulls together contact information from your email accounts, calendars, and address books, as well as messages and important notes. LinkedIn designed... More »What You Must Know About New LinkedIn Contacts

In a very short time the number of computing related clouds have exploded, Public, Private, Hybrid etc. Everything seems to be rebranded/ cobranded/ reinvented/ paint jobbed as a ‘Cloud’. Many questions are being raised, e.g. will a SaaS cloud float at a higher level than a PaaS cloud and will they all float on top... More »Revisiting The Question: What Do You Call A Group Of Clouds?

For advertising aspirants everywhere, here is something truly out-of-the-box for you. Portfolio Night Mumbai, hosted by JWT, is carrying out an array of activities on Facebook and Twitter around the theme this year ‘An Eye-Opener. The idea is to change everything you think about advertising and your portfolio. Follow their pages on the social platforms,... More »JWT Crowdsources For Portfolio Nights. Converts Tweets Into Posters And Films

New Insight for Brick-and-Mortar Retailers Thanks to 3D Sensors We know that online retailers like Amazon have the ability to track our browsing habits and purchase history. They know how long we linger on a product page, which options we are comparing, and if we abandon our shopping cart without making a purchase. Now it’s... More »Cents & Sensibility: How 3D Sensors Help Retailers Improve Sales

Indian Army is making cautious advancements on social media. After creating a presence on Twitter in the month of March, the largest component of India’s Armed force, has created a presence a few days ago on Facebook (News Source: MediaNama). The Facebook page – ADGPI – Indian Army which was launched on 18th May, 2013,... More »After A Successful Start On Twitter, Indian Army Joins Facebook

Undertaking a redesign is usually a pretty big project. In addition to the actual design work, there are so many little details related to SEO and marketing that you need to consider. To help you out, here are some of the common problems you want to avoid: Don’t forget to add your Analytics code to... More »Site Redesign: Avoid These Mistakes

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE... More »Social Selling: 5 Ways To Continue the Conversation After the Big Event