May 19th and 20th proved to be two terrible days for the state of Oklahoma; on Monday, an F-5 tornado ravaged through Moore, Okla., and the surrounding area. My thoughts and condolences go out to all victims and survivors as well as their families and friends. I found out about the tornado through tweets in... More »Devastation Of The Oklahoma Tornado And The Era Of Instant News

Are you struggling to get more subscribers to your email list? If so, then you are not alone. The biggest problem that people have when it comes to getting the most subscribers possible is they don’t know the best way to go about doing so. The trick to getting more subscribers is not just about... More »3 Ways to Get More Subscribers on Your Email List

While there’s a significant amount of talk among investors about inflation being ahead in the U.S. economy, the indicators are, against all odds, currently showing the complete opposite. The Consumer Price Index (CPI), the most quoted indicator of inflation, declined 0.4% in April, continuing its slide from the previous month, when it decreased 0.2%. (Source:... More »U.S. Next to Witness Long Period of Deflation?

It’s like Deja Vu. I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers. It goes like this. Them: We have a blog. We don’t seem to get any traction. Should we continue... More »6 Reasons Your Blog Content Won’t Go Viral

In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term... More »Execute Your Video Content Strategy in 8 Steps

Setting up a membership site can be intimidating, especially if you have different member levels, want to accept payments and have limited tech skills. Poetically named membership management app Wild Apricot says it provides Member Management Magic. As a freelancer, I have worked with a client who used Wild Apricot before and I must confess... More »Doing Magic with Membership Management — Review of Wild Apricot

Jack makes widgets. As a matter of fact, he comes from a long line of widget makers. His grandfather started the factory, and it’s Jack who turned it into a multi-million dollar enterprise. The thing is, that over the years the rest of the world began to catch up. With the advent of the Internet,... More »How Jack Gets His Widget Factory Back

As part of my IBM training this week, we learned data mining as a tool to manage data and make decisions that build your ROI. How predictive analytics builds ROI Helps connect data to effective action by drawing reliable conclusions about current conditions and future events. Predictive analytics is a more proactive decision-making tool that... More »Predictive Analytics: Building the ROI of Social Media

This morning, I’m sitting in a series of presentations extolling the value of big data. I get it–kind of. I get that more data has been created in the past 2 years than in the history of mankind. I get that data is everywhere, we can know so much about so many different things. I... More »Who Cares About Big Data, Where Are The Big Questions?

Facebook = Fast, Fun and Frustrating! Facebook has so many things about it that most of us users love. The pictures and comments are fun. You have instant messaging. You have the ability to check it on all your platforms. You have groups, business pages, apps, interests, family, friends and so much more. Then, when... More »3 Things Every Facebook User Wants

Never despair when your great software lead generation campaign suddenly comes crashing down to a halt because you mead a spectacular mistake. The consequences might hurt but great failures will always be great opportunities for great learning. Your lead generation campaign is not down for the count just yet! Use that great opportunity to learn... More »Lead Generation Tips – Learn Greatly From Great Failures

The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan. However, despite the differences in market cap size, I have found that many of the lessons I learned running a publicly-traded company can be leveraged by startup entrepreneurs. I wrote this... More »Advice to Entrepreneurs from a Publicly-Traded Company CEO