Does the title of this blog sound like a joke that falls flat? It’s no joke. Baby Boomers are some of the most important consumers of the different age groups, according to an August 2012 Nielsen study. The proof? Some $230 billion dollars in packaged good sales came straight out of Boomers’ pockets. The Huffington... More »Who’s on Facebook? Your Mom

Are headlines the boogeyman of content writing? Do you need to be a skilled copywriter to craft catchy headlines? Is there a science or an art behind it – or maybe both? And most importantly, should you care about headline writing if you’re not in the copywriting business? Well, you should, because headline writing is... More »Debunking the Secrets of Headline Writing

Hiring managers and HR pros will often close out a job interview by asking an applicant if her or she has any questions themselves. This is a great way to learn about the company’s expectations and the job but it can open a Pandora’s box of potential landmines if you’re not careful. Remember, you’re being... More »How to Pose Interview Questions You Should Never Ask?

Go into every interview with the end-goal of receiving a job offer. Make it your decision as to whether you want to work for the company rather than letting the company determine whether you are a fit. While interviewing is not always easy, there are certain tricks which can be implemented to increase one’s odds... More »10 Interviewing Tips to Get You the Job

No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his perch. So what does this... More »How To Connect With Your Readers

The field of Internet Marketing has grown to be a professional arena for all types of businesses, including the ones that are solely making money online. Furthermore, it is not only corporate giants who benefit from online marketing and promotions. In fact, you would find countless success stories of small businesses all over the world... More »Online Lead Generation Challenges Faced by Small Businesses

Are You Alienating Customers with Your Made-Up Words? Marketing jargon is a part of any marketing professional’s daily life, much to the chagrin of the average consumer. Still, even though most people react to made-up or repurposed words with the following expressions— —marketing professionals insist on throwing around words like low-hanging fruit or buzzworthy or,... More »3 Reasons To Avoid Ridiculous Marketing Jargon

As the NSA PRISM debacle continues to unfold and spreads across continents it’s probably good to stop and think about the technology and philosophy behind it all. Because this is big data and analytics in its most potent and controversial form and it’s certainly not the last time we’ll see this hit the headlines. The... More »Big Data and Analytics: Hero or Villain ?

This simple infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing? Let’s imagine that your business is a tree. It needs solid roots to keep it stable. So, you must invest in reliable hosting and infrastructure that can support the... More »Grow Your Business Using Content Marketing

We’ve all been faced with a blank page, a blank screen, an empty notebook. Our minds are either a swirling vortex of ideas with no guidance, or they’re as empty as the page you’re looking at. It’s the dreaded Writer’s Block, the bane of every writer at least once in his or her life. You’re... More »Overcoming Writer’s Block

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy. With over 27 million unique visitors and 220 million page views a day, Pinterest is one of... More »5 Ways to Use Pinterest for Content Marketing

My four personal tips to help you increase organic traffic to your website easily. Organic traffic is usually refereed to the free website traffic originating directly from search engines. They are regarded as best for online businesses and for bloggers since they are highly converting, are very helpful in improving your authority and website presence.They... More »Increase Organic Traffic To Your Website