‘All left foot’ is a football cliché you may have heard before. If you haven’t heard it, in a nutshell it means a player who only uses their left foot to play the ball. It’s become a cliché, mainly because left-footed players are relatively rare and many of them rely heavily on their dominant foot.... More »360 Feedback Working On Your Weaker Foot

What’s in that designated, ‘miscellaneous’ drawer in your home?  We all have one place for odds and ends, warranting time to decipher the function of kept items, when you placed them there, and (most importantly) why? If sundry home items confuse you, take a look at the back of your computer.  Observe the zigzags and... More »Cable Build-Up and Break Down [Infographic]

The Challenges of Collecting and Analyzing US Census Information A former Census Bureau director once bewailed the problems facing his agency. There were so many people, he said, and so many questions that needed answering. “Even with the aid of elaborate machines,” he said, “the Census Bureau can scarcely hope to keep within the limits... More »How Technology Will Change US Census Information

As enterprises begin to eagerly experiment with cloud software solutions to pioneer their business to new levels, it is important to clarify the value it brings to your business and the requirements needed for successful implementation. Here are 6 key factors to consider when picking a SaaS provider for your enterprise: 1. Prioritizing Quality User... More »The Enterprise Software Revolution – Picking The Ideal SaaS Solution

It’s no secret that sales and marketing teams sometimes don’t get along. One department blames the other, backstabbing business politics ensue, and then your office is full of frowning faces and sneering comments. But that doesn’t have to be the case! By aligning sales and marketing towards a certain goal with a specific philosophy, both... More »6 Tips for Executives to Align Sales and Marketing Teams

With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect it, and stand powerless before it. Many businesses are going through what Walter Kiechel calls a “re-engineering,” with the individual customer at the... More »Agile Marketing Series: A Deep History of Business Management, Part 2

If there was any doubt about how important big data is to today’s biotech industry, simply consider the recent donation made by Li Ka-shing, the richest man in Asia, to Oxford University. He gave $31 million to the school to help fund a research center dedicated to exploring the challenges and opportunities of big data.... More »Why Big Data Is Changing How Biotech Startups Plan IT

When it comes to customer experience, my personal mission has always been crystal clear: help companies act more intelligently. Smart companies leverage disruptive technologies, like social influence and digital sensors, to better serve their customers.  Stupid companies ignore them, or use them as tactics disconnected from strategy. Most companies fall into one of these two... More »Dark Patterns are The Dark Side of Customer Experience (Unless You Like Pissed-Off Customers)

If you decide to take your company online you’re joining a community of teachers, learners, explorers, and open-minded people that are trying new marketing communications tools that are changing every day. Just this week alone I received numerous emails about my analytics on Facebook changing… yet again. The most frustrating change Facebook Analytics did was... More »The Fine Art of Catching Up…Socially

Regardless of where you are in the corporate structure, your soft skills – people skills (as opposed to technical skills) – are not only important for improving how you work with a team and how “likeable” you are on the job, but can greatly influence the path of your career. In fact, recent research has... More »What Are The Most Important Soft Skills?

The closing of a business email is almost as important as the email itself. This is because of its strong influence on the response of the email recipient While your email subject and introduction create the first impression on your recipient, closing and sign-off dictate the kind of response you get. You definitely don’t want... More »Example of Business Email Closings and Sign Offs

If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Original Image... More »10 Great Advantages of Outsourcing Content Creation