A Story About a CEO Who Helps a Tactical VP of Sales Scale the Business Business 2 CommunityI remember when the CEO invested in what I, the VP of Sales of a mid-sized company, felt was a foolish amount of money on a new Marketing Director. But what really bothered me, was what the new position represented, change. Although my sales team was exceeding quota, the landscape changed. And I knew if... More »A Story About a CEO Who Helps a Tactical VP of Sales Scale the Business
I remember when the CEO invested in what I, the VP of Sales of a mid-sized company, felt was a foolish amount of money on a new Marketing Director. But what really bothered me, was what the new position represented, change. Although my sales team was exceeding quota, the landscape changed. And I knew if...
- Targeting and Quality in Mobile Business 2 Community
Mobile advertising is expensive. Targeting is available but limited. There are no cookies in mobile. Apple has blocked the ability to target by user ID, instead allowing the use of the IFA. Google provides its own unique ID but is also limited. In short, it’s hard work. Demographic targeting is an option, but this provides... More »Targeting and Quality in Mobile
Mobile advertising is expensive. Targeting is available but limited. There are no cookies in mobile. Apple has blocked the ability to target by user ID, instead allowing the use of the IFA. Google provides its own unique ID but is also limited. In short, it’s hard work. Demographic targeting is an option, but this prov …
5 Ways to Achieve Mental Toughness—Lessons from Pro Athletes Business 2 CommunityIn 2006, the St. Louis Cardinals hired me to train them in Mental Toughness. They already had the physical know-how to play good baseball—the mechanics of pitching, batting, and fielding. But they really needed to learn how to set goals, stay positive, be disciplined, and win. I became their first Director of Mental Training, and... More »5 Ways to Achieve Mental Toughness—Lessons from Pro Athletes
In 2006, the St. Louis Cardinals hired me to train them in Mental Toughness. They already had the physical know-how to play good baseball—the mechanics of pitching, batting, and fielding. But they really needed to learn how to set goals, stay positive, be disciplined, and win. I became their first Director of Mental Training, …
Beginner’s Guide to Responsive Website Design Business 2 CommunityWhat is responsive website design? Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different versions of a website... More »Beginner’s Guide to Responsive Website Design
What is responsive website design? Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different …
9 SEO Writing Tips for Bloggers Business 2 CommunityRegardless of whether you’ve created your own blog or have picked up a job as a blogger or copywriter, knowing the essentials of SEO writing will not only make your blog more relevant, but it will increase your visibility and earn you more followers and visitors. Here’s a look at the basics you should master... More »9 SEO Writing Tips for Bloggers
Regardless of whether you’ve created your own blog or have picked up a job as a blogger or copywriter, knowing the essentials of SEO writing will not only make your blog more relevant, but it will increase your visibility and earn you more followers and visitors. Here’s a look at the basics you should master...
How NOT To Increase Sales Online: Common Digital Marketing Blunders To Avoid Business 2 CommunityJust because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can make, common blunders that actually lead to far more harm than good. The truth is that any business owner looking to increase sales online needs... More »How NOT To Increase Sales Online: Common Digital Marketing Blunders To Avoid
Just because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can make, common blunders that actually lead to far more harm than good. The truth is that any business owner looking to increase sales online …
The LinkedIn Guide to Personalized Content Creation Business 2 CommunityWhat kind of brand would you associate with an active online community of 120,000 professional women? Probably very few of you answered “a major financial services firm” — but that’s exactly how Citi delivers relevant content to one of its many audience segments. And it all takes place over LinkedIn. LinkedIn is already a powerful... More »The LinkedIn Guide to Personalized Content Creation
What kind of brand would you associate with an active online community of 120,000 professional women? Probably very few of you answered “a major financial services firm” — but that’s exactly how Citi delivers relevant content to one of its many audience segments. And it all takes place over LinkedIn. LinkedIn is already …
How to Produce More Effective Content Marketing with the Help of PPC Business 2 CommunityFootball players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the field. In a similar way, content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help... More »How to Produce More Effective Content Marketing with the Help of PPC
Football players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the field. In a similar way, content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful …
The Most EPIC List Of Blogging Tips Ever Recorded In The Annals Of Human History Business 2 CommunityAre you a Blogger? Do you want to be a Blogger? Then it’s time to pay attention… because I’m about to unleash the most EPIC list of blogging tips. Of. All. Time. ** Disclaimer: I cringe at the word EPIC like an incoming root canal — but I couldn’t find a better word to describe my... More »The Most EPIC List Of Blogging Tips Ever Recorded In The Annals Of Human History
Are you a Blogger? Do you want to be a Blogger? Then it’s time to pay attention… because I’m about to unleash the most EPIC list of blogging tips. Of. All. Time. ** Disclaimer: I cringe at the word EPIC like an incoming root canal — but I couldn’t find a better word to describe my...
Using Foursquare to Corner Your Market Business 2 CommunityIn an ever-more competitive marketplace, customer engagement and loyalty can spell the difference between robust revenue and sagging sales. Increasingly, businesses are turning to social media and other digital technology in hopes of attracting and keeping customers. One of the most popular options is Foursquare, a free app that allows users to share location-based details... More »Using Foursquare to Corner Your Market
In an ever-more competitive marketplace, customer engagement and loyalty can spell the difference between robust revenue and sagging sales. Increasingly, businesses are turning to social media and other digital technology in hopes of attracting and keeping customers. One of the most popular options is Foursquare, a free …
9 Ways to Not Be a Bosshole IncBossholes drive away talented employees and cost your company money. More »9 Ways to Not Be a Bosshole
Bossholes drive away talented employees and cost your company money.
Juggle not Struggle: How to Keep Your Work and Life in Balance Business 2 CommunityAre you finding it rough juggling your job with your home life? Do you struggle with your basic commitments, miss doctors, dentists, optometrists, appointments because you can’t seem to get the time off work? Even worse do your kids miss their doctor’s dentists, optometrists because you don’t have the time to take them? And what... More »Juggle not Struggle: How to Keep Your Work and Life in Balance
Are you finding it rough juggling your job with your home life? Do you struggle with your basic commitments, miss doctors, dentists, optometrists, appointments because you can’t seem to get the time off work? Even worse do your kids miss their doctor’s dentists, optometrists because you don’t have the time to take them? …
- Using Social Media for Social Good Business 2 Community
Are you making the most of social media by using it for social good? Social good is a way to give of yourself and share your talents. Social websites now provide the infrastructure to facilitate people and grassroots efforts. These efforts allow can help grow your causes quicker and better online. Social media has made... More »Using Social Media for Social Good
Are you making the most of social media by using it for social good? Social good is a way to give of yourself and share your talents. Social websites now provide the infrastructure to facilitate people and grassroots efforts. These efforts allow can help grow your causes quicker and better online. Social media has made …
Your Business Tripod Steadily Grows Business Business 2 CommunityAre you steadfast and unshakeable? The difference between those who are not successful and those who are is their level of dedication to persevering and finding a better way to attain their vision. They do not give up, give in to others, or sadly conclude, “it can’t be done”. Instead, the successful adopt the mindset... More »Your Business Tripod Steadily Grows Business
Are you steadfast and unshakeable? The difference between those who are not successful and those who are is their level of dedication to persevering and finding a better way to attain their vision. They do not give up, give in to others, or sadly conclude, “it can’t be done”. Instead, the successful adopt the mindset.. …
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