With all of the new technology available at our fingertips, it can sometimes feel like a deluge. Before I sit down at my desk most mornings, I’ve checked the news on Twitter, seen pictures of my nephew on Facebook, answered a few urgent emails and even gotten the final score from last night’s late-running Phillies’ game,... More »Taming Big Data with Integrated Software Platforms

There’s been a lot of talk in the past few years about reducing organisational complexity and creating more flexible operating models to improve the process of taking a product to market. Previously, companies could only tell if a product was successful by the number of sales and the money in the bank, but the rise... More »Innovation: It’s Not Just About Product, It’s About Process Too

There are endless blog entries, white papers, and articles devoted to the tactics and techniques that generate wealth and success—but all the tips and hints in the world will amount to very little if they are not accompanied by the proper mindset. Indeed, this may be the thing that most clearly separates the upper echelon... More »Why Business Owners are Primed for Wealth and Success

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution. Think about improving Quality Score the way you would think about eliminating... More »Should I Delete My Low Quality Score Keywords?

Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales cycle. The funny thing is, the deeper you go into the world of CRM tools, the more they start to look like content management tools.... More »Where CRM and Content Marketing Collide

According to Jonathan Alter’s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s “Mad Men” campaign out of the 1960s in the 2012 election. And while much of their success had to do with their collective beautiful mind, it also had to do with something that Mr. Alter... More »In Digital Marketing, You Must Get Over Your Fear of Being Annoying

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster. Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks.... More »How To Get Even More Google Sitelinks!

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” - Albert Einstein  A perspective…. Engineer: I don’t think of myself as a salesperson, probably because my title says Engineer.  I don’t meet with a prospective account with the mindset that I’m supposed to... More »Selling Tips From The World’s Best Salesperson – The Engineer

There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating: Fifty years ago, “milking the cash cow” could go on for many decades. What’s different today is that globalization and the shift in power in... More »Customer Loyalty is Disappearing as Fast as the Fortune 500

Over the past decade, IT technical support has come a long way. Ten years ago, asking your IT consultant for help often meant waiting until they could check your system in person. Today, thanks to GoToMyPC and similar tools, it’s easier than ever for IT technicians to access and troubleshoot your system remotely. Even so, small business owners may want to save money by limiting how often they call … More »When Do You Need To Call In An IT Pro?

I love to shop. I like going to the mall so I can browse in the windows of my favorite shops, find a great sale, and imagine what it would be like to walk into Louis Vuitton and pick out the latest handbag. I also enjoy shopping online in my PJs, where I can search... More »Three Keys to Retail Success: Authenticity, Consistency, and Trust

Making Government Data Open Source With Alohomora Two things are inevitable, the old saying goes – death and taxes. While no one knows how or where their end may come, every citizen of every country with a functioning government knows the sting of the tax man. In a world where the IRS can tell your... More »The Magic of Making Government Data Open Source: Alohomora