In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process are 79% more likely to attain their quota than those who don’t use social selling in their sales process (15%). The study also cites that... More »Time To Turn Your Sales Team Social?

In 2013, there has not been a month without news of a major brand’s social media security crisis. From Fortune 100 companies to some of the biggest news agencies in the world, no one has been exempt from social media security threats. Accounts have been hacked, altered and used to spread political and anti-corporate messages.... More »The Five Step Guide to Better Social Media Security, Step 1: Educate and Train Employees

In the last 12-18 months, several factors have come together to form what could be described as the ‘inbound marketing perfect storm,’ transforming content into the foundation of both Search and Social. First, search algorithm changes that de-emphasized thin content in the SERPs pushed Marketers to focus on quality content. Second, as is evident from... More »How To Get Over The One Hurdle Keeping You From Creating Killer Content

The ongoing 66th Cannes Film Festival is playing host to some of the most glamorous celebrities from around the world. This year the Festival had L’Oreal Paris showcase the all-new makeup collection created especially for the occasion – L’Or Sunset, a heartfelt homage to the beauty of cinema. And with Indian cinema celebrating 100 years,... More »L’Oreal Paris India Brings Alive The Cannes Red Carpet For Its Fans On Social Media

Today, you can’t swing an analytics dashboard online without hitting “big data.” And perhaps that’s no surprise. After all, the benefits gained by winnowing big data into actionable insights are proven –and they’re significant. It seems there’s just one big question left: Who is going to actually do all that winnowing? Data analysts and data... More »Big Data Needs On The Rise, But Available Talent Thin

Matt Cutts, head of the Google Webspam team, has announced that Penguin 2.0 has been released, affecting 2.3% of all English search queries in the United States. Penguin 2.0 piggybacks on the previous Panda and Penguin updates to the Google algorithm, which is pushing Google’s emphasis on high-quality content with natural language and linking practices.... More »Penguin 2.0: What Changed and How to Recover

Companies are constantly being bombarded with messages telling them to ‘create more content’, ‘educate and engage your audience’, ‘become a publisher’ and so on. Yet most of them face huge challenges in this area, be it lack of resources, budget, time or all three. Unless they can overcome these challenges, these content marketing messages simply... More »Content Marketing: 5 Challenges and Solutions

Do you want to be your own boss? You will probably answer ‘Yes’ to this question, but if your sole reason for becoming an entrepreneur is to become your own boss, then you may want to change your way of thinking. Instead of wanting to be your own boss, think of yourself as a Chief... More »Things to Consider If You Want to Become an Entrepreneur

Back in 2011, Facebook encouraged developers to use HTML5 technology.  The platform is the site’s central piece to mobile strategy and Facebook wanted developers to choose HTML5 over building native iOS or Android apps. Doing so would enable the world’s most popular social networking site to sidestep relatively closed intermediaries like Apple when it wants... More »Developers Choosing HTML5 Over Native Apps

We now have before us the answer to one of life’s greatest mysteries: how to pronounce the word “GIF.” Creator Steven Wilhite gave his opinion on how to pronounce the word at this year’s Webbys. During his acceptance speech for the lifetime achievement award, he confirmed it is pronouced “JIF” not “GIF.” More »GIF Inventor Weighs in on Pronunciation Debate

Facebook is still the most popular social network around, but it might actually be losing its attraction among its main target audience: teens. They’re blaming an increasing adult presence on the site, people sharing excessively and what they call stressful drama. “While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen... More »Are Teens Truly Tired of Facebook?

Twitter is hoping their new security option, a two-step verification system, will protect users from the kind of cyber attacks they’ve seen in the past year. The extra step isn’t mandatory, and can be enabled or disabled by going to the settings page. Earlier this week, a group calling themselves the Syrian Electronic Army hacked... More »Twitter Rolls Out Two-Step Verification to Curb Hacking