I was a late adopter to the Game of Thrones TV series. I watched the first ever episode one fateful day in June 2013; the next day I watched the remaining nine episodes back to back! I’d managed to catch up with the show just as the infamous ‘Red Wedding’ episode shocked and mesmerized the... More »Fantasy Lakes and Mountains Holidays [infographic]

An abstract artist that goes by the Twitter handle @streetartdrop – has got fans on Twitter closely watching his tweets for clues as to where they can get their hands on his free artwork. The artist has been going around Buckinghamshire, Berkshire and London leaving large canvas paintings literally, on the streets for anyone to... More »Artist Uses Twitter In Treasure Hunt For Free Artwork

I held off jumping on the bandwagon of rumors concerning Facebook’s news event slated for tomorrow, June 20th. When rumors break it can be easy to think they are true because we want to believe them. I thought I would hold off and my choice has been vindicated. It appears that multiple sources now are... More »The Rumors Appear To Be True: Instagram To Get Video

If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as definition examples: Amy’s Baking Company, Taco Bell and Epicurious. Whether it’s Facebook posts gone wrong (as in the case of Amy’s Baking Company and Taco Bell) or a Twitter post that received outrage from... More »Surviving An Online Crisis: Tips To Prevent Social Media Mistakes

Facebook keeps coming with the news and we’ve got a triple dose today with an Insights makeover, photo comments and emoticons. First off, Facebook is giving their analytics dashboard Insights, a refresh with a clean and simple design that promises to also be more intelligible. According to Mashable, “Stats that were previously rolled in together... More »Facebook Announcements: Photo Comments, Emoticons and Insights

I read “Why 8% of sales people get 80% of the sales“ written by Robert Clay with Marketing Wizdom that emphasizes the importance of follow up. As a sales manager, you are tasked with contacting prospects on a daily basis in an attempt to educate them on the value proposition that your hotel has to offer but did you... More »The Importance Of Follow Up – A “No” Strategy That Can Lead To A “Yes”

As more retailers add affiliate programs to their marketing mix, it’s becoming clear that tossing the job of overseeing the program onto any marketer’s plate is not necessarily the best decision. Successful affiliate programs require consistent creativity, oversight and management, and in many cases, demand the attention of a full-time talent with relevant experience. Adding... More »Hiring an In-House Affiliate Marketing Manager? Tips on Finding the Right Candidate

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should”... More »AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do

The customer is always right Smile when you talk to the customer Don’t argue with a customer the list goes on and on . . . Customer service would be easy if absolutes such as these were indeed true. In today’s highly interactive world of customized customer service, nothing could be LESS needed than training... More »Are There Any Customer Service Absolutes?

With the recent announcement that users of Adobe’s Creative Suite will only be able to access and update the software by subscription, businesses and consumers are asking questions about how this move to a subscription-based business model will affect them. The basic premise of the subscription model is that a user pays a recurring fee,... More »Subscription-Based Business Models: An Overview

It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that 66 percent of small business owners are also using mobile technology for their businesses. But what does all this mobile usage mean when it comes... More »What Does Mobile Mean for Small Businesses and Nonprofits?

Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem. Whether hiring an in-house professional or retaining an external marketing consultant, a firm must evaluate a number of factors and ask themselves many questions before they make a decision. Items to... More »The Top Five Qualities Your Professional Services Marketer Should Have