The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines

Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience

Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo help”. Now listen; I’m not inclined to characterize those SEOs as scammers and frauds. I honestly hope they are not! What I tend to think is that... More »Don’t Get Burned by an Inadequate SEO!

Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before... More »How To Integrate Video Into A Robust Content Marketing Strategy

Unfortunately, I couldn’t work the phrase “those pernicious PR people” into this grab bag post. Still, here are three bursts related to communications, albeit each longer than 140 characters. Twitter Looks to Accelerate News Traction Much has been written on whether Twitter falls under the social media or news media category. The debate misses the... More »Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections

The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful social selling is as simple as a birthday cake. Social selling is simply layering on social media into the way that you sell. I am... More »Social Selling. It’s Like A Birthday Cake

I crashed my helicopter last week, one minute everything was fine then next minute the rotor blade decided to make a break for freedom, The result was inevitable…carnage. Before you get too concerned I should point out that luckily it was a remote controlled helicopter and no passers by were injured although the cat has... More »It’s The Small Things That Will Kill Your Business

Writing a brief for a web design is a tricky process and it can be hard to know where to start. So in this article we’re going to let you in on some of our secret ways of getting inspired, organised and ready to start your web design. The focus – your opening statement The... More »7 Ways to Get Inspired and Organised for Your Small Business Website

The art of being human on social media Everyone loves robots. I’m an eighties child and was brought up on a staple diet of C3PO & R2D2, Ed 209 & Robocop, Johnny5 and those less famous bin-shaped things that attack people with kitchen utensils in Doctor Who – “Derek” or something *sic. One of the... More »Social Media for Robots – “I’m Sorry, I Can’t Do That, Dave”

As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere. Real-time marketing can be both inventive and successful —like Oreo’s Super Bowl power outage coup—but creating an environment in... More »How To Win With Real-Time Marketing

If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal) is exciting. It’s also perhaps the most romanticized part of the marketing world. On AMC’s Mad Men, the really juicy scenes are when the various... More »Manage Your Marketing: RFQs and RFPs in the Online World