This week on the Magnet Minute, Amy helps you tailor your web content to appeal to a mobile audience. In growing numbers, people are using their mobile devices to engage on social media platforms, so you’ll want to make sure your mobile bases are covered in order to avoid discouraging your audience due to the... More »Tips On Appealing To Your Mobile Audience :: Magnet Media Minute [Video]

Collaboration exists in many forms. As a tool that manifests organically out of human interaction, it’s subject to the push-pull of partnerships and the dangers of imbalanced approach. That’s especially true in business, when two or more department heads fail to communicate their expectations of each other, but still use them as measures for success.... More »Collaboration Between the CMO and CIO: A Love Story

Upselling is a marketing and sales technique used to generate higher sales from the same customers. There are different methods of Upselling, which include: Increasing sales by convincing a customer to increase the number of units purchased of the same product Offering better or advanced versions of the same product Instigating the customer to purchase... More »The Fine Art of Upselling Your Products

Many people can become complacent in their jobs. They don’t always mean to. People get comfortable and sometimes they go on autopilot. Autopilot might get the job done but it may not keep things profitable for long. It’s a competitive marketplace and customer loyalty is becoming rare. It’s important to keep your salespeople out of... More »Keeping Your Sales People from Becoming Complacent

Ever wonder how Google came up with its name? Did they think the name Google would become synonymous with information sourcing, referencing, mapping and everything in between? Is there some sort of history behind the name, or was it just a random choice? Many business start-ups make much ado about what they should name their... More »Name Making: Google it!

As an inbound marketing agency, in addition to actually being a B2B company, we have the opportunity to work with many types of B2B organizations on a daily basis through our marketing retainers. One of the most common challenges I hear across the board relates to keeping the sales funnel filled with warm leads. The... More »What To Expect From a B2B Inbound Marketing Program

Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Email Isn’t Generating Clicks”. This Week’s Topic = Five Reasons Email Isn’t Going Anywhere Despite what some unrealistic marketers will tell you, email is not... More »5 Reasons Email Isn’t Going Anywhere

Even if your company never intended to break environmental regulations, it could find itself charged with doing so anyway. When you’re planning environmental policies and procedures, it’s not just your own company’s practices you need to worry about. If the vendors your company partners with don’t follow responsible and compliant environmental practices disposing of your... More »How to Make it Easier to Reduce Risk When Recycling IT Assets

When it comes to doing business, reputation is everything—which is why ReputationChanger.com reviews the trustworthiness and esteem of all of the world’s top businesses and brands. The company has compiled a list of six particularly reputable brands, and summarized what sets them apart. Small and medium-sized business owners, take note: There are plenty of lessons... More »Reputation Changer Reviews 6 Companies with Sterling Reputations

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it... More »Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users in the U.S. would rather connect with companies on social media sites rather than on... More »7 Ways You Can Effectively Lose Social Media Followers

Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear within ten years. Reactions seem to run the spectrum from indifference to shock and from cheering to jeering the findings. Our team has been monitoring... More »New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years