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    12 Tips to Make Your “About Us” Page Pop

    Q: What is one tip you have for telling a great story on your company "About Us" page? The following answers are provided by …

    • Subscription-Based Business Models: An Overview Business 2 Community

      With the recent announcement that users of Adobe’s Creative Suite will only be able to access and update the software by subscription, businesses and consumers are asking questions about how this move to a subscription-based business model will affect them. The basic premise of the subscription model is that a user pays a recurring fee,... More »Subscription-Based Business Models: An Overview

      With the recent announcement that users of Adobe’s Creative Suite will only be able to access and update the software by subscription, businesses and consumers are asking questions about how this move to a subscription-based business model will affect them. The basic premise of the subscription model is that a user pays …

    • What Does Mobile Mean for Small Businesses and Nonprofits?
      What Does Mobile Mean for Small Businesses and Nonprofits? Business 2 Community

      It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that 66 percent of small business owners are also using mobile technology for their businesses. But what does all this mobile usage mean when it comes... More »What Does Mobile Mean for Small Businesses and Nonprofits?

      What Does Mobile Mean for Small Businesses and Nonprofits?

      It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that 66 percent of small business owners are also using mobile technology for their businesses. But what does all this mobile usage mean when …

    • The Top Five Qualities Your Professional Services Marketer Should Have
      The Top Five Qualities Your Professional Services Marketer Should Have Business 2 Community

      Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem. Whether hiring an in-house professional or retaining an external marketing consultant, a firm must evaluate a number of factors and ask themselves many questions before they make a decision. Items to... More »The Top Five Qualities Your Professional Services Marketer Should Have

      The Top Five Qualities Your Professional Services Marketer Should Have

      Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem. Whether hiring an in-house professional or retaining an external marketing consultant, a firm must evaluate a number of factors and ask themselves many questions before they …

    • Personalize Customer Service to Create Amazing Customer Experiences
      Personalize Customer Service to Create Amazing Customer Experiences Business 2 Community

      Personalize the Customer Experience There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s more than just delivering amazing customer service. It’s delivering amazing personalized customer service. The goal is to create the personal touch. This is engagement at a... More »Personalize Customer Service to Create Amazing Customer Experiences

      Personalize Customer Service to Create Amazing Customer Experiences

      Personalize the Customer Experience There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s more than just delivering amazing customer service. It’s delivering amazing personalized customer service. The goal is to create the personal touch. This …

    • The What and How of Public Speaking
      The What and How of Public Speaking Business 2 Community

      Forty-thousand people signed up for a free online public speaking class offered by the University of Washington. Now, you might think that as a public speaking coach that this has me quaking in my boots. If people can get the information for free, why would they ever hire me for coaching. Public speaking is a... More »The What and How of Public Speaking

      The What and How of Public Speaking

      Forty-thousand people signed up for a free online public speaking class offered by the University of Washington. Now, you might think that as a public speaking coach that this has me quaking in my boots. If people can get the information for free, why would they ever hire me for coaching. Public speaking is a...

    • In B2B Marketing, It’s Usually Better To Act Than Wait Business 2 Community

      I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of reasons but it usually has negative consequences. More often than not, it is better to act than to wait. The more often you postpone a... More »In B2B Marketing, It’s Usually Better To Act Than Wait

      I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of reasons but it usually has negative consequences. More often than not, it is better to act than to wait. The more often you postpone a...

    • Advice On Using Hashtags :: Magnet Minute (video)
      Advice On Using Hashtags :: Magnet Minute (video) Business 2 Community

      This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags on its network, making it all the more important to brush up on some basic rules for using the popular social media feature as a... More »Advice On Using Hashtags :: Magnet Minute (video)

      Advice On Using Hashtags :: Magnet Minute (video)

      This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags on its network, making it all the more important to brush up on some basic rules for using the popular social media feature as a...

    • Landing Pages: 5 Points to Remember for More Conversions
      Landing Pages: 5 Points to Remember for More Conversions Business 2 Community

      As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads,... More »Landing Pages: 5 Points to Remember for More Conversions

      Landing Pages: 5 Points to Remember for More Conversions

      As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads,...

    • DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media
      DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media Business 2 Community

      Life is about decisions and we are known by the decisions we make. Often while making such decisions we end up being clueless and need an unbiased opinion. We either talk to our parents or friends or colleagues or we trust Google. We have also started asking them on social channels like Facebook and Twitter.... More »DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media

      DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media

      Life is about decisions and we are known by the decisions we make. Often while making such decisions we end up being clueless and need an unbiased opinion. We either talk to our parents or friends or colleagues or we trust Google. We have also started asking them on social channels like Facebook and Twitter....

    • Showrooming: Is It Really A Threat To Retailers?
      Showrooming: Is It Really A Threat To Retailers? Business 2 Community

      How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online. The customer’s logic is simple, why buy from the local store if you can get it cheaper online? Other retailers feel less threatened by showrooming... More »Showrooming: Is It Really A Threat To Retailers?

      Showrooming: Is It Really A Threat To Retailers?

      How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online. The customer’s logic is simple, why buy from the local store if you can get it cheaper online? Other retailers feel less threatened by showrooming.. …

    • How Can Small Businesses Develop A Sound Data Strategy?
      How Can Small Businesses Develop A Sound Data Strategy? Business 2 Community

      The good news: Your small company already “has” Big Data. The bad news: Small businesses are often so forward-looking that they just sit on their data. The challenge for both small and large businesses is having the internal capability to understand and interpret the information they already possess. More »How Can Small Businesses Develop A Sound Data Strategy?

      How Can Small Businesses Develop A Sound Data Strategy?

      The good news: Your small company already “has” Big Data. The bad news: Small businesses are often so forward-looking that they just sit on their data. The challenge for both small and large businesses is having the internal capability to understand and interpret the information they already possess.

    • 3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution
      3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution Business 2 Community

      The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in the throes of a buyer revolution. Like any revolution, organizations, and institutions are going to topple. I was recently asked what I believed was the next “hot thing” in marketing. I have been thinking... More »3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution

      3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution

      The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in the throes of a buyer revolution. Like any revolution, organizations, and institutions are going to topple. I was recently asked what I believed was the next “hot thing” in marketing. I have been thinking...

    • Smartphone and Tablet Use Continues to Rise: The Stats
      Smartphone and Tablet Use Continues to Rise: The Stats Business 2 Community

      Research has shown that smartphone and tablet ownership continues to grow, and it’s clear that social platforms are making moves to help marketers make the most of this continuing shift in the way people are getting online. Smartphone ownership increases, with Android dominating New stats from Pew Internet Project’s research related to mobile technology show... More »Smartphone and Tablet Use Continues to Rise: The Stats

      Smartphone and Tablet Use Continues to Rise: The Stats

      Research has shown that smartphone and tablet ownership continues to grow, and it’s clear that social platforms are making moves to help marketers make the most of this continuing shift in the way people are getting online. Smartphone ownership increases, with Android dominating New stats from Pew Internet Project’s research …

    • Oprah Winfrey and Tyler Perry? Beware: Partnerships Can Wreck Your Brand Inc

      The only way alliances will strategically grow your business is if you pay attention to the details on an ongoing basis. More »Oprah Winfrey and Tyler Perry? Beware: Partnerships Can Wreck Your Brand

      The only way alliances will strategically grow your business is if you pay attention to the details on an ongoing basis.

     

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