In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of... More »Popular Content Doesn’t Always Equal Good – Here’s How It Could

Facebook launched Fan Pages way back in 2007. Since then, there’s been a lot of confusion about whether businesses should use: a Fan Page, or a Profile to promote themselves on Facebook. Unfortunately, a lot of businesses have chosen #2 — a Profile. In fact, I’m betting you — yes, you — have at least 5 to 10 Facebook... More »Facebook Profile Or Fan Page — Which Should I Use For My Business?

Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool will be capable of integrating with all LinkedIn company pages as of June 17, 2013.  The company’s announcement makes them one of the first official software companies to take on the initiative. The announcement also means content on Social... More »HubSpot’s Social Inbox Leads the Way with LinkedIn Integration

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, and indeed, sits at the... More »The Art of Storytelling in Business

So you (or someone you know) keeps struggling with their business. Maybe they’ve tried different mentors and they seem to be doing everything right. And nothing works. Long -term, high-powered gurus rarely help. They do really well after you’ve got traction in your business and you’re well on your way. They’ll recommend things like giving... More »7 Reasons Nothing Seems To Work

Managing social media campaigns takes time and energy, so it’s understandable to want to cut back on that expenditure. With Facebook still reigning over the social empire, it could even be reasonable to think about focusing all your efforts toward just that site, and nixing other profiles and platforms. The truth is, diversification is a... More »Social Media: The More the Merrier

Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With the transparency social engenders, social... More »3 Social Dos, 3 Social Don’ts

It seems that for brands, Twitter followers are growing faster than Facebook likes when compared on a percentage basis. Some recent numbers from an advertising and analytics start up Optimal show that when tracking the numbers from from 4,330 brands, that Twitter followers grew at a 55% faster rate than Facebook likes. This doesn’t mean... More »The Top 4 Most Effective Calls to Action On Twitter

Do you remember the theme song to The Golden Girls? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your email... More »7 Golden Steps to Creating an Effective Email Newsletter

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. I talked with Daniel and his team to find out more... More »Content Selling: How Sales Can Better Leverage Marketing Content

With all of the new technology available at our fingertips, it can sometimes feel like a deluge. Before I sit down at my desk most mornings, I’ve checked the news on Twitter, seen pictures of my nephew on Facebook, answered a few urgent emails and even gotten the final score from last night’s late-running Phillies’ game,... More »Taming Big Data with Integrated Software Platforms

There’s been a lot of talk in the past few years about reducing organisational complexity and creating more flexible operating models to improve the process of taking a product to market. Previously, companies could only tell if a product was successful by the number of sales and the money in the bank, but the rise... More »Innovation: It’s Not Just About Product, It’s About Process Too