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    Return of Summer

    Advice, getting help, marketing tips and the return of Summer: Small Business Re…

    Summer's coming for everyone. For some of us it is basically already here. School's going to be out soon. And it's just over …

    Wellness

    Reasons to Consider a Company Wellness Program

    Despite the fact that the cost of providing h…

    From Ivy League to Intimates

    From Ivy League to Intimates

    Harvard Business School grad Angela Newman le…

    • The Critical Role of Conceptual Analytics in Conversational Marketing
      The Critical Role of Conceptual Analytics in Conversational Marketing Business 2 Community

      Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of their marketing budget from 5.7%, on average, to 9.1%. However, when asked how much available or requested marketing analytics... More »The Critical Role of Conceptual Analytics in Conversational Marketing

      The Critical Role of Conceptual Analytics in Conversational Marketing

      Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of their marketing budget from 5.7%, on average, to 9.1%. However, when asked …

    • 3 Tips for Winning at Brand Storytelling With Webisodes
      3 Tips for Winning at Brand Storytelling With Webisodes Business 2 Community

      Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes

      3 Tips for Winning at Brand Storytelling With Webisodes

      Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when  …

    • What’s Changed, What Hasn’t in Media Relations
      What’s Changed, What Hasn’t in Media Relations Business 2 Community

      When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations

      What’s Changed, What Hasn’t in Media Relations

      When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their …

    • Using Social Networks For Marketing
      Using Social Networks For Marketing Business 2 Community

      The primary reason some ad campaigns have been so successful is they were placed where consumers could see them. Social media is quickly becoming the most effective tool for reaching consumers where they spend their time. For example, Facebook users average 1400 minutes per month. This is about 46 minutes per day, which equates to... More »Using Social Networks For Marketing

      Using Social Networks For Marketing

      The primary reason some ad campaigns have been so successful is they were placed where consumers could see them. Social media is quickly becoming the most effective tool for reaching consumers where they spend their time. For example, Facebook users average 1400 minutes per month. This is about 46 minutes per day, which …

    • Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
      Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand Business 2 Community

      Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media... More »Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

      Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

      Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social …

    • When is an Animated Video Production Most Appropriate?
      When is an Animated Video Production Most Appropriate? Business 2 Community

      The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to... More »When is an Animated Video Production Most Appropriate?

      When is an Animated Video Production Most Appropriate?

      The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% …

    • The CMO’s Guide to the Chief Digital Officer
      The CMO’s Guide to the Chief Digital Officer Business 2 Community

      The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.  After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs... More »The CMO’s Guide to the Chief Digital Officer

      The CMO’s Guide to the Chief Digital Officer

      The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.  After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence …

    • Five Tips for Writing Great Online News Headlines
      Five Tips for Writing Great Online News Headlines Business 2 Community

      The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines

      Five Tips for Writing Great Online News Headlines

      The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably...

    • Random vs Planned Customer Service Experience
      Random vs Planned Customer Service Experience Business 2 Community

      Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience

      Random vs Planned Customer Service Experience

      Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference …

    • Don’t Get Burned by an Inadequate SEO!
      Don’t Get Burned by an Inadequate SEO! Business 2 Community

      Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo help”. Now listen; I’m not inclined to characterize those SEOs as scammers and frauds. I honestly hope they are not! What I tend to think is that... More »Don’t Get Burned by an Inadequate SEO!

      Don’t Get Burned by an Inadequate SEO!

      Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo help”. Now listen; I’m not inclined to characterize those SEOs as scammers and frauds. I honestly hope they are not! What I tend to think is that...

    • How To Integrate Video Into A Robust Content Marketing Strategy
      How To Integrate Video Into A Robust Content Marketing Strategy Business 2 Community

      Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before... More »How To Integrate Video Into A Robust Content Marketing Strategy

      How To Integrate Video Into A Robust Content Marketing Strategy

      Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your …

    • Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!
      Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing! Business 2 Community

      Unfortunately, I couldn’t work the phrase “those pernicious PR people” into this grab bag post. Still, here are three bursts related to communications, albeit each longer than 140 characters. Twitter Looks to Accelerate News Traction Much has been written on whether Twitter falls under the social media or news media category. The debate misses the... More »Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!

      Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!

      Unfortunately, I couldn’t work the phrase “those pernicious PR people” into this grab bag post. Still, here are three bursts related to communications, albeit each longer than 140 characters. Twitter Looks to Accelerate News Traction Much has been written on whether Twitter falls under the social media or news media category. …

    • Email Marketing Campaigns and Social Connections
      Email Marketing Campaigns and Social Connections Business 2 Community

      With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections

      Email Marketing Campaigns and Social Connections

      With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts …

    • Social Selling. It’s Like A Birthday Cake
      Social Selling. It’s Like A Birthday Cake Business 2 Community

      The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful social selling is as simple as a birthday cake. Social selling is simply layering on social media into the way that you sell. I am... More »Social Selling. It’s Like A Birthday Cake

      Social Selling. It’s Like A Birthday Cake

      The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful social selling is as simple as a birthday cake. Social selling is simply layering on social media into the way that you sell. I am...

     

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