Cold calling is a hard art to master, and when conducting cold calling training for your team, the instructing part can be just as difficult as the cold calling itself. After all, how do you teach confidence? How do you help people deal with rejection? Part of the problem with traditional cold calling training is... More »Maximize Your Company’s Cold Calling Training With These Dos and Don’ts

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explaination: Paid Media: Positive... More »The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic]

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single customer interaction so mastering upsells and add-ons is becoming more important. Carroll Rheem, principal analyst at PhoCusWright,... More »Are You Targeting These Two Valuable Travel Segments?

It is easy to think that your startup is too small or too new to face threats to your data security. But the simple fact is that in the current competitive climate of the biotech industry, when many companies of all sizes are rushing to develop innovations, the security of your data is more important... More »The Top 3 Data Security Concerns of Startup Biotechs

The survival of a business within the first five to ten years of existence is a huge challenge. Running business on slim budget, competing with bigger companies and managing change are just some of the common challenges that plague most new businesses. Their survival depends on several factors, but most importantly the sustenance of adequate... More »How to Help Your New Business Grow When Other Businesses Are Dying

Let’s say you have made up your mind to get rid of your debt for good, but it’s gotten to a point that you don’t even know where to start. If that’s the case, the first step you need to take is entering a Debt Management Plan. From then on, your creditors will be presented... More »Breaking up with Debt: a Tale of Two Saras

As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. Maybe you’ve already seen inklings of the potential through running a PPC campaign or starting a company e-newsletter. Or perhaps you’ve just started dabbling in internet marketing by assigning certain tasks... More »How to Develop Your Internet Marketing Department

Save time and enhance productivity with keyboard shortcuts If you are like most entrepreneurs or solo-business owners you are always looking for ways to save time and learning a few keyboard shortcuts could be one of your time management tools. Reducing the amount of keystrokes and mouse clicks can add up to enhance your productivity... More »Save Time: Windows Keyboard Shortcuts

Few would argue that many accounts and prospects that need to be nurtured can often be overlooked.  In the stream of advice and information discussing the inside sales process, I feel that lead nurturing is neglected.  These nurtured accounts could very well be your future customers. What I’ve found as a common theme is that... More »How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign

Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a content strategy to attract... More »Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening?

Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG payoff. Google Big Data and you’ll see it’s a really HOT topic, not only in social media and marketing, in general, but in business intelligence. What is... More »Big Data, Big Insights for Social Media with IBM

No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And most of the time, it’s because the clients or the video producers fell into one or more of these deadly mistakes. A few months back, I talked about deadly video content and the “advertising vs. programming” mindset that can... More »Once Again: Are You STILL Making These Fatal Video Content Mistakes?