Imagine yourself watching TV in 1947—things would have been far different. It would have been a shocker just to see a couple—even a married couple—sharing a bed. “Mary Kay and Johnny” was TV’s first series to show a married couple sharing a bed. You may be familiar with a certain “wardrobe malfunction” during the halftime... More »The Liberalization of Television Programming [Infographic]

I’ll be the first to admit I’m guilty. I’ve used buzzwords since it was cool to be called a webmaster. Well, no more sugarcoating. No more pretension out of insecurity. I’m going to begin honetizing my client communications by telling it like it is. Serial Entrepreneur “I have adult ADHD and I just came off of a string... More »Buzzwords that Need to Die

How can you use social media to help support your company? I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”. So, I wanted to put together some first steps to help anyone to become... More »Learn To Be A Social Media Jedi In 5 Steps

Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service. People are still traveling for business or pleasure and looking for the best values for their money. Competition for new customers in the hotel industry worldwide is high and repeat business is... More »5 Hospitality Tips for Achieving Top Rated Customer Satisfaction

The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically. Yet we all occasionally see sites that make us feel as though we’ve slipped... More »10 Archaic Website Features To Avoid Like The Plague

Ask any C-level manager what their top three business priorities are, and there’s little doubt you’ll hear something like: increasing enterprise growth, delivering results, and reducing costs. It’s that third prerogative that echoes the loudest throughout most organizations, and with an impact that spans from initiatives to output. But with most companies driving teamwork like... More »5 Ways Collaboration Saves Time and Money

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that there are benefits of two-way or multi-way communications where an idea, strategy, thought could be looked at from various angles to either build it or sometimes bury it! Whilst crowd-sourcing is... More »Social Networking Could Have Saved Kodak

Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” This feedback is gratifying. After all, the reason I’m spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and... More »How to Find and Share Great Content

“What if I could show you how you could save money, would that be of interest to you?” “What if I told you that you could capture more market share, would you like to hear how we can help you do this?” “What if our system saved you time, would that be of value to... More »Avoid the “What if” Approach

Performance insights can help professional services firms move from “What’s happening today?” to “How can we affect tomorrow’s performance?” To find the answers, you need to apply business analytics in areas such as resources, operations, and client engagement. Employee Analysis Resource utilization. Best-performing firms strive for a resource utilization rate of 80% or more. In... More »A Quick Business Analytics How-To For Professional Services Firms

Success! You’ve spent your time and resources to create original and meaningful content as part of your content strategy. For a moment in time, things are going well: your new content is driving swaths of targeted traffic to your site and the daily number of visitors continues to increase. Then BAM – it happens quicker... More »Get Your Own Content, Bro! How to Stop Content Thieves from Ruining Your Brand

Summer's coming for everyone. For some of us it is basically already here. School's going to be out soon. And it's just over a week to Memorial Day. The challenge for the business owner is that for some businesses this heralds a slow time when sales dip and it becomes a struggle to keep the [...] More »Advice, getting help, marketing tips and the return of Summer: Small Business Reading for May 17th, 2013