Last month, the RAIN Group, a respected sales training and consulting firm, published a research report titled What Sales Winners Do Differently. The report is based on a study of more than 700 individual B2B purchases in industries with complex sales. RAIN asked the buyers involved in each purchase to rank both the winners (the... More »Why Sales Winners Win (And What It Means for Marketers)

A capacity 90,000 crowd will watch the first ever all-German Champions League final on Saturday between Bayern Munich and Borussia Dortmund. It really is an all-German affair – the clubs boast a combined 36 German players in their squads and both have German managers at the top of their games. Both teams are in great... More »Champions League trivia (infographic)

We caught up with SOLARKIOSK to find out how they're coping with the task of bringing renewable energy – and business development opportunities – to rural Africa. More »SOLARKIOSK

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Here are five possible reasons and a suggestion for how to give employer branding a quick boost.... More »5 Reasons Why HR Managers Struggle With Employer Branding – And a New Way Forward

When most people think about the phrase “target market” they have sales in mind. Most companies who are in the sales business need to be good at identifying who they are selling to and what that particular group wants to buy. If a business does a good job at identifying who they are selling to... More »Your Site’s Target Market: The 5 W’s

By 2014, we will have more mobiles in the world than humans. The smartphone juggernaut is moving fast and it will eventually reach most of the countries in the world. More than a billion people are using smartphones on a daily basis. The computing abilities of smartphones, in conjunction with 24/7 Internet connectivity, make them... More »The Smartphone Juggernaut is Rolling Speedily and Steadily

Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between the three categories of media... More »Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

The entrepreneurial mind often skews to idealism. Pull out those rose-colored glasses. Optimism signals confidence, abilities, perseverance and positive outcomes. These are clearly the traits startup founders need to get their first customers, funding or boost employee morale. Also, in some situations, confidence even trumps accuracy. Sounds great doesn’t it? I can almost hear the... More »Checks and Imbalances in the Entrepreneurial Mind

Nowadays, many businesses are using Twitter as a tool for connecting with their customers, building traffic to their sites and expanding their businesses. Here are some tips which will help you succeed in your Twitter marketing plan. 1. Use a few hashtags Using hashtags can be a very effective way of building traffic and getting... More »Great Tips for a Successful Twitter Marketing Plan

This is a question that you can almost count on being asked at your next interview. What the interviewer wants to know is, “Why are you available?” The answer you give could set the tone for the rest of the interview. For instance, if you were to indicate that you were bored or burned out... More »Why Did You Leave Your Last Position?

The core to leadership strategy is simple: To be a model. Commit yourself to your own personal mastery. Peter Senge It is one of the responsibilities of a leader to be a role model. How can leaders become good to great role models? Becoming the master of your most important domain, you, will help you... More »Knowing Yourself: Do You Have the Right (Leadership) Stuff?

As a virtual assistant I try to help educate my clients and prospects on the high value of delegating some of your daily business operations to better leverage your time and your skills. It is a low cost, high payoff activity to maximize your business growth. As entrepreneurs, the amount of hats we must wear... More »Virtual Assistants Love Delegation