Content marketing is a must for online marketers. It is rapidly becoming the most valuable marketing strategy to build brand awareness and nurture leads. Content marketing allows your business to create and share valuable free content to attract prospects and convert them into customers. Let’s take a look at some important tips to help you... More »Use Content Marketing to Engage the Right Prospects

According to a recent study, 34 percent of business owners say they have no desire to use social media in the future. However, they’re missing an important opportunity to connect with people and tell them what makes their businesses unique, differentiated, and special.  Through social sites, businesses can let prospects know why they care about... More »3 Benefits of a Social Media Following

So you have created a content marketing strategy and are using social media but how can you use this activity to increase your brand awareness and generate more visitors to your website? Different Kinds of Content Content has many forms, from blogs and news items to videos and infographics. Making sure you create and manage... More »How to Use Content Marketing to Increase Brand Awareness

What do we know about enhanced campaigns? Only some novelties that came together with them. But how do they manifest themselves? Today we are going to explore some real effects of enhanced campaigns on potential customers. The most important changes that take place in enhanced campaigns are upgraded extensions. There is a good number of... More »Enhanced Campaigns, Do They Work?

The new Google Maps layout is coming. Technically it’s still in beta and only available by invitation but that doesn’t mean you shouldn’t be concerned about the effect it will have on your business. Take a look at what happens today when you do a search on Google Maps. The first thing you probably see is the listing of... More »What the New Google Maps Means for You

In the last 12 months, the ICO issued public sector fines of over £2 million, with private firms such as Welcome Finance also incurring hefty fines relating to data breach. Recent research shows the average cost per incident is around £1.25m. However, with business reputation on the line potential loss is not only financial. Customer... More »The Trust Factor – The First Steps of Mobile Management

Over the last several months, we have been looking at how content marketing usage varies across vertical markets, geographies, and company sizes, based on original CMI research. Today, we focus on the demographic of B2B small business marketers (i.e., companies with 10 to 99 employees) that operate in North America. What I love about the... More »6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more... More »Your Social Campaign Needs 1000x Followers

My Burrito Knows my Name So I was heating up a burrito for lunch just yesterday and reading the package before I threw it away… here’s what I saw. The brand of the burrito is Evol and in case you’re wondering, I’ve tried a lot of store-bought frozen burrito brands and Evol is by far... More »The Lighter Side of Marketing…A Burrito

Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen professionals is “What’s the difference between marketing automation and voice-based marketing automation?” It’s a good question. If you aren’t familiar with traditional marketing automation, it’s... More »What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?

Has your company’s IT asset disposition partner (a recycler or remarketer that handles your IT equipment after it has outlived its usefulness to your company) given you a “certificate of recycling” or another similar document meant to certify that your material will be handled according to all environmental laws and standards? If your company is... More »Why Your ITAD Vendor’s ‘Certificate of Recycling’ Might be Meaningless

There is simply nowhere else to put your money to work, which is why the stock market continues to edge upward to new record highs. You can earn a yield of 0.23% on a two-year U.S. Treasury, 0.79% for five years, 1.90% for 10 years, and up to 3.13% if you extend it to 30... More »Why This Market Is Reminiscent of 2000