Everyone graduating college at one point or another wonders whether the school they attended will have a significant impact on their career. The answer is that in 99.9% of cases, the college you graduated from will not make you any more or less successful, nor will prevent you from achieving any goals. The only time... More »Does Your College Factor Into Career Success?

“Welcome to a world through Glass,” Google proudly announced on its website. Google Glass is a wearable computer with a head-mounted display. It’s important to understand what Glass is and isn’t. It’s not a replacement for your cellphone, and it must be paired with your current phone. It’s not for viewing videos or search queries,... More »Driving With Google Glass [Infographic]

Penguin 2.0 was officially rolled out yesterday afternoon as part of an ongoing battle Google has with spam. In Matt Cutts’ blog, he explained that about 2.3% of English-US queries are going to be affected to the degree that a regular user might notice. The changes have also finished rolling out for other languages world-wide.... More »Google Penguin 2.0 is Now Live

You don’t need to stress over your computer backup. You don’t even need to put in a lot of time or money to make a computer backup that will protect your data. There are two easy ways to make a computer backup and one thing you should always do on a regular basis. Easy Computer... More »The Easiest Computer Backup

What is Bitcoin?   Bitcoin, the virtual crypto-currency that is somewhat mysterious and extremely volatile, is a decentralized virtual currency that relies on cryptographic mathematics to determine its creation and trade. If you’re not totally confused yet, hang on, it get’s better. Bitcoin (BTC) is a digital currency first described in a 2008 paper by... More »Is Bitcoin the Next Generation of Online Payments?

There’s content…and then there’s content that gets found, provides answers to your target’s challenges, and reinforces you as an expert and a valuable resource. What are the hallmarks of good content? Use this overview as a guide each time you start work on a new piece of content to ensure that it’s going to do... More »B2B Content Marketing: How To Create Content That Attracts Leads

Dancing babies, talking babies, clever dancing and talking dogs, cats, cats and cats. Have we had enough yet? Apparently not. Thanks to a string of recent advertising videos landing in inboxes, Facebook and Twitter feeds across the world, Evian is the newest contender in the fight to go viral. The bottled water company’s newest baby... More »Three Insider Tricks to Going Viral

Today’s young people face many new challenges that were never encountered before the advancement of the Internet and its introduction to social media. Aside from the normal college student worries such as grades, mid-terms, finals and extra-curricular activities they have to be concerned with how they mange their online reputations. Most specifically, college students need... More »Online Reputation Management for College Graduates

Major Sports Are Embracing Big Data Analytics In the post-Moneyball sports world, stories about using advanced analytics to help make front office and coaching decisions began to multiply. There are endless tales of New York Yankees manager Joe Girardi and his binder filled to the margins with data. In the NBA, the Portland Trail Blazers... More »Why Major Sports Have Embraced Big Data (And How They Use It)

Looking for a good book to get lost in this Memorial Day weekend? The Barefoot Spirit is an entertaining rags-to-riches story of American entrepreneurship. Released this week, the paperback has already climbed to the top of the Amazon bestsellers list. It’s the first-hand tale of California rule breakers Michael Houlihan and Bonnie Harvey, founders of [...] More »Rags-to-riches beach reading: the Barefoot Wine story

The founders of Barefoot Wine spent 19 years transforming their industry before selling the brand to E&J Gallo in 2005. Today, Michael Houlihan and Bonnie Harvey share their marketing and business savvy with other entrepreneurs and the nonprofit causes they support. (See our main story "Rags-to-riches beach reading: the Barefoot wine story.") Their book The [...] More »Fun beach reading for small business inspiration

Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend... More »Harnessing the Power of Personal Brands in Your Business