Visual marketing is an essential and sound strategy for personal branding success. No matter how competent, confident, and experienced you are in person, or how comfortable you are sharing the story of your personal brand using words, your career depends on your ability to visually communicate your ideas and build your brand using social media.... More »Visual Marketing and Personal Branding Success

There are three things to understand about facebook and I’m going to bring them to life below. 1. You have to understand people to understand Facebook. Chief David Oliver does. He’s the head honcho at Brimfield Police Department. He calls crims, mopes. He sells fashionwear based on his catchphrases. He also talks frankly about his... More »3 Things You Must Know About Facebook

When using video marketing for your company, it is important that your time and effort does not go to waste. That is why it is crucial that you use the right tools for the job. Of these tools, one of the most important is the web video player you choose. To obtain the best results... More »What to Look For in a Website Custom Video Player

Staying connected to the day-to-day realities of the customer experience is a challenge for every executive. You know a great customer experience is important, but how should that influence the big picture decisions you’re making? There are a few ways a customer feedback program can help. First, you need to avoid the “ultimate metric” trap.... More »Using Customer Feedback to Avoid the Ivory Tower Trap

Can I let you in on a little dark secret of mine? Promise not to tell anyone? Here it is:  I’m not that great at getting responses to my prospecting emails.  SCANDALOUS, I know!  How did I even get a job managing an inside sales team without being a Hemingway when it comes to email... More »Top 5 Email Prospecting No-Nos

Cycling can strengthen the body and the soul of every biker. People who regularly ride their bikes are more resistant, whether we are talking about the physical or the emotional side. This sport can make your heart stronger, improve your posture, tone up your muscles and fortify your knees. It’s a health feast out there!... More »Cyclist’s Guide to Travel (Infographic)

Healthcare is getting social savvy in India. Recently, Apollo Hospitals doubled its Facebook fans to reach the 1 million milestone and join the rank of most of the Indian telecom and FMCG companies on Facebook. And the largest healthcare group in Asia is celebrating it with a simple Facebook contest. Called as the ’1 million... More »Apollo Hospitals Celebrates 1 Million Facebook Fans. Invites Fans To Share How It Has Touched Their Lives

Debt is deadly, and it’s made even worse with rising interest rates that prevent you from eliminating the debt load. What happens with rising interest rates is that payments mostly go toward the interest and less to the principal. In fact, it’s what I call a death spiral of debt that worsens as rates move... More »Detroit the Start of the U.S. Death Spiral of Debt?

That expression about putting lipstick on a pig always gives me a good laugh. For those of you who have never heard this expression before, the actual definition is “a rhetorical expression, used to convey the message that making superficial or cosmetic changes is a futile attempt to disguise the true nature of a product.”... More »Finding Your Company’s Voice is Like Putting Lipstick on a Pig

Millennials, also known as Generation Y, are not your parents’ generation; they do things differently and in a big way.  Millennials also happen to be the largest generation; some 80 million individuals born after 1980 and before the early 2000s make up this young but influential demographic. Nowhere is this influence being felt more than in... More »How Millennials Are Changing The Face Of Retail Shopping

We are currently witnessing a shift in website traffic referrals. Affiliate Marketing used to be the best way to drive traffic and make sales online. For some companies, affiliates are the 20% that drove 80% of conversions. The affiliates that brought over the most business were labeled as Super Affiliates. They were the cream of... More »Are Social Media Influencers the Next Super Affiliates?

If Bitcoin was folklore, Satoshi Nakamoto would be one of the heroic protagonists of this set of popular stories. This Japanese-influenced name is the pseudonym chosen by the creator of Bitcoin, a decentralized and open source cryptocurrency based on a peer-to-peer network, to hide its true identity. However, the world of cryptocurrency and its millions... More »Who Is Satoshi Nakamoto? (Infographic)