We all have periods of time where life or even business might get in the way of our blogging patterns and how we deal with these can mean the difference between returning stronger than ever, and simply letting it fall by the wayside and dying a slow and steady virtual death. While it would be... More »Coming Back From Time Away From Your Blog

Enterprise mobility strategy is more than just smartphones and tablets. IT professionals need to get their arms around four key elements of the mobile ecosystem. A successful mobile strategy begins with a common platform for integrating and managing mobile devices and the corporate assets that are stored on them. Equally important are the tools for... More »Key Ingredients Of A Successful Enterprise Mobility Strategy

The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other visual media to boost your brand? Is posting pictures enough? Where can you distribute your images to drive audience interest? What unique options should you... More »Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture

Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need for quality content. The latest evidence comes from The Pew Research Center’s “The State of the News Media 2013” annual study: 31% of respondents deserted a news outlet because it... More »Quality Reigns Supreme, As Content Marketing And News Consumption Trends Change

Despite its name, the performance marketing industry — i.e., search engine optimization (SEO), pay-per-click marketing (PPC) and affiliate marketing — is ripe for bad behavior. In fact, a few years ago, I started to notice that potential clients of mine were having the same kind of problems over and over again with their performance marketing... More »4 Ways to Sell More Than the Competition

LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service... More »5 Tips for Using LinkedIn Contacts

The Internet has revolutionized the world in many ways. But when it comes to copywriting, it has had a negative impact. Now while there is no doubt that this medium has significantly increased opportunities when it comes to this field, it has also had a detrimental effect upon its professional aspects. Before the widespread proliferation... More »Copy (Still) Rules

The changing shape of the buyer’s journey has introduced a raft of new issues for sales leaders who are trying to manage sales pipelines and generate accurate revenue forecasts. Prospects are leveraging the internet and business social media to do their research – and engaging sales people later in the decision making process. In fact,... More »Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals

Talking to another person is part of human’s basic natures. It’s not supposed to be a complex system or an art to be perfected. However, in instances where the manner of conversation would determine how a certain goal is reached, it is very important to know various types of personalities. In the commerce of b2b outbound... More »The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

Millennials are the future of the workforce. Today, about 40 million tech-savvy Millennials have entered the job market and by 2025 that number will skyrocket to 75 million. If you’re looking in your company crystal ball, the odds are good you’re seeing Millennial talent as the future of your company. Yet Millennial workers already have a... More »4 Tips for Hiring the Best Millennial Workers

The world has completely changed in the last 20 years. Nowadays, age does not mean experience, age does not mean value and age certainly does not mean intelligence. Unfortunately the 40+ crowd does not agree with me as they fear that some 22 year old (potentially without a college degree) is going to take their... More »How to Make 6 Figures Before Your 26th Birthday

‘All left foot’ is a football cliché you may have heard before. If you haven’t heard it, in a nutshell it means a player who only uses their left foot to play the ball. It’s become a cliché, mainly because left-footed players are relatively rare and many of them rely heavily on their dominant foot.... More »360 Feedback Working On Your Weaker Foot