It’s a recurring theme in marketing circles that the publishing industry has been set back on its heels by digital media and is struggling to catch up to this new world.  While there have been challenges for the industry with protecting content rights and monetizing digital assets, for example, there have also been tremendous innovations.... More »How News Publishers Are Thriving in Our Digital World

I think one of the reasons people just throw themselves into a dead-end job is because they do not consider their future earnings, or at least choose not think about it. Think long and hard how much do you want to be earning in the future. Knowing what limit you’ll be satisfied with highly determines... More »Future V.S Current Earnings

They say there is always a little truth in every stereotype and every rule has an exception. This is certainly true in ecommerce because I have yet to meet a stereotypical online retailer. One of the great things about working in eCommerce is the wide range of people you meet.  As a still relatively new... More »What Does a Successful Online Retailer Look Like?

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics... More »The Hottest Online Marketing Tactics Used by Experts

The downside of the digital landscape is that hackers have easier access to corporate data, because almost all businesses are now operating online to some extent. For example, LivingSocial’s recent data security breach saw 50 million of their customer usernames, passwords, and emails being compromised. Unfortunate events such as these really highlight the need for... More »Secure Cloud Archiving: What’s Realistic For Your Email Archive?

The Virtual Assistant Industry is a vast network of professional entrepreneurs engaged in helping your business meet its goals for growth, increased revenue, online branding, image and exposure. We are your long term vested partners who are truly part of your team, your daily business operations and your second pair of hands and eyes to... More »The Virtual Assistant Industry: A Network of Professionals

There are few elements of a website more important than headlines: they serve as an introduction to that particular page and often times to the site as a whole. First impressions can be powerful, so it’s important to get your headlines right. Searchers are only going to give your entry on the search engine results... More »How to Write a Good Headline That Increases Search Engine Traffic

All of the talk about the negative impact of the sequestration on consumer spending appears to have some validity. While the rich consumers are continuing to spend on luxury items, those who are making less money and are influenced by the fragile jobs market and flat income levels continue to worry, which could likely impact... More »Consumers Spending Less; Just Ask Wal-Mart

There continues to be mixed data regarding the strength of the economic recovery in America. This is creating an interesting divergence between the level of the S&P 500 and the growth rate of the economic recovery, which is far less than many had expected so far. The Federal Reserve Bank of Philadelphia recently released its... More »Divergence Between the S&P 500 and Current Economic Recovery Grows; Are Investors Too Optimistic?

If you have never partnered with a virtual assistant, you may be wondering how can someone who potentially lives across the country actually help you manage your business on a remote basis. It seems so foreign not to have someone in the next office but we are just a call, text or click away from... More »Managing Your Calendar with a Virtual Assistant

Living in the digital world of online connectivity and technology, we have been able to broaden our reach, create deeper relationships and have many avenues to share our voice. With this explosion of technology and new forms of media expression, we have become accustomed to communicating in 140 characters on Twitter, sending a quick IM... More »The Shorthand of Digital Communications

Cold calling is a hard art to master, and when conducting cold calling training for your team, the instructing part can be just as difficult as the cold calling itself. After all, how do you teach confidence? How do you help people deal with rejection? Part of the problem with traditional cold calling training is... More »Maximize Your Company’s Cold Calling Training With These Dos and Don’ts