Have you ever had a virtual accountability partner that kicks your rear into gear? No? Well, now you can…meet Carrot. Overall I give this app a 5 out of 5! This app could prove to be your next generation catalyst to crushing your hefty to-do list. I have been using the iPhone Carrot app for... More »Crush Your To-Do List With This Productivity Tool [App Review]

Busy people ration their time and if you want to build readers for your brand, it pays to focus and be economical with your readers’ time. How to economise on time Many brands run web blogs and also newsletters. We recommend to many clients to re-purpose content which may have been originally written for a... More »Let Your Newsletter Readers Subscribe by Category

Your speech is going great! You’re engaging, the audience asks great questions, they are loving your every word and then in the last 30-seconds you blow it. By doing one (or more) of these: Ending a presentation with Q&A Saying, “Well, that’s it.” Saying, “Thank you for your time.” Running off the stage with no... More »How to Ruin a Presentation in the Last 30 Seconds

If you invested all of your money in the stock market, you would be exposed to extraordinary risk of a market retrenchment. Of course, you could also make a lot of money, especially with how well things are going in the current bullish stock market that continues to somewhat defy gravity. Yet this is also... More »How Understanding the Investment Climate Equals Stock Market Success

Although a medical career is generally looked at as being one of the best paying, doctors today aren’t getting to see a whole lot of their earnings – it’s going toward paying for the education that helped them land their job. Over 85 percent of students and physicians have debt from medical school. Add this... More »Your Doctor Is Drowning In Debt [Infographic]

Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs,... More »Paid, Owned and Earned Media in Digital PR

In many ways your Facebook Page acts as a website, why can’t both make you money? We know that e-commerce has significantly increased in popularity in the past decade. Anyone can make money online; you just have to utilize the tools that are at your fingertips. Traffic: Inbound traffic to your website can lead to conversions.... More »6 Ways Your Facebook Page Can Make You Money

The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers? Let’s look at a few: How do we generate more leads and keep them? Survey... More »7 Big Questions for B2B Marketers in 2013

Lean. A topic you increasingly hear under discussion in almost any business situation. Originally a manufacturing concept, the principals involved have seen it become increasingly relevant for any part of a company reliant on processes and their effective flow. Why aren’t my lean ideas working! It’s really about the bigger picture. The work floor can... More »Sub-Optimization: We’re ‘Lean’, but Where Are the Results? (Part 2/3)

John Wanamaker was an innovator, a merchandising, and advertising genius. But when he made the statement; “Half the money I spend on advertising is wasted, the trouble is wasted, the trouble is I don’t know which half.” He left legacy that has haunted marketers ever since. New research from CSO Insights suggests that the day... More »Half of Your Sales Pipeline is Junk

At the recent Google I/O event, many new features were released for Google Plus including a new layout, enhanced photos, hashtags and more. What does this mean for social media strategy and content marketing on Google Plus? Here, I will introduce the Ultimate Google Plus Cheat Sheet which outlines exactly how marketers can take advantage... More »The Ultimate Google Plus Cheat Sheet

It may seem obvious. You were invited to an interview with the hiring manager or recruiter. They beckoned you because they like your resume and believe you are qualified for the job. At this point, it’s all about the dialogue, and you are a fantastic interviewer, so what else do you need but yourself and... More »5 Standout Things to Bring to Your Next Interview