Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users in the U.S. would rather connect with companies on social media sites rather than on... More »7 Ways You Can Effectively Lose Social Media Followers

Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear within ten years. Reactions seem to run the spectrum from indifference to shock and from cheering to jeering the findings. Our team has been monitoring... More »New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years

“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” What... More »Sales Enablement: Optimize Your Organization, Not Just Your Website

The ex-Facebook executive and TV producer explains her plan to shake up the content business--and make her own mark on the Web. More »Randi Zuckerberg on Her Next Act

According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the largest percentage decrease of any direct marketing method. With fewer direct marketers devoting spending to this category, how can companies that rely heavily on executing direct mail campaigns compete against... More »The Direct Marketing Competitive Edge: How to Establish & Keep It

Today, much of the focus on social business intelligence has revolved around marketing and product groups driving innovation and development, identifying opportunity and measuring efficacy. While the marketing application of this intelligence to drive revenue and innovation can deliver tremendous value to the enterprise, there is another side of advanced social intelligence that is delivering... More »Countering Enterprise Social Risk Demands Advanced Strategic Protection

Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now we’re not talking about scaring the bejesus out of your customers, but rather, using your content and features... More »The Power of Surprise as a Marketing Tool

“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches. It’s what I’ve called the anti-Mad Men approach: try anything, but never failing the same way twice. Systematic innovation is at the core of all... More »Agile Marketing Series: A Deep History of Business Management, Part 1

It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones. According to the Target website; “Target Cartwheel is a whole... More »Target Cartwheel: Social Shopping for Millennials

Sometimes “no” is the right answer to a job offer, even when you are a recent graduate living states away from family. A graduate of NYU’s Masters of Social Work program, Leigh was offered the position of Family Assessor Social Worker. Ultimately, Leigh declined the position because she knew that the fit was not right... More »Find Work: Later CAN be Better

Last year, I wrote about some of the ways Google+ makes sense for video marketing. At the time, I argued that while the number of active Google+ users doesn’t compare to the the likes of Twitter, Facebook and LinkedIn, the platform does offer some unique SEO benefits for marketers to take advantage of. While that... More »Is Google+ Part of Your YouTube Marketing Strategy?

With social media and the Internet of Things, you won’t have to say ‘sorry’ “By the time the phone rings, there’s already trouble. When that manger is called or this department is reached, it’s because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even... More »The Internet of Things: A Competitive Advantage in Customer Service