PR friendly bloggers get a bad rap sometimes. It only takes one blogger motivated by personal greed rather than general brand-enthusiasm to tarnish a whole blogging sector in the eyes of marketers and small businesses. From beauty bloggers pushing for full size samples to review, only to sell them on eBay instead, or a travel... More »How PR Friendly Bloggers Can Help Your Brand

Over the past few months, it appears that the first-quarter economic growth spurt has begun to decelerate in America. This is troublesome, as stock market investors had anticipated that we would be seeing economic growth finally gain steam. Unfortunately, we don’t have the global economy on which to rely. Much of the world remains quite... More »Coast Isn’t Clear for America, Economic Growth Slowing

Research has recently discovered that almost half of the UK’s 30 million pet owners have been left with a bill of around £658 to replace or repair parts of their home destroyed by their beloved pet. Whilst all pet owners agree that the odd bit of damage is inevitable regardless of whether you own a... More »Pet or Pest? Infographic

According to the CDC, one in four women will experience domestic violence during her lifetime. To help combat this nationwide epidemic, district attorneys have begun to enlist the help of hair stylists… and there needs to be more buzz about it. Since many salon professionals build long-standing relationships with their clients, they are in a... More »Critical Minute: Cut It Out Program

Over half of the world’s population is using mobile phones, and about half of those own a bank account. Since everyone needs some sort of monetary payment to survive and we are integrating technology more efficiently into our daily lives, it’s a natural connection that mobile money could be the way of the future…that is,... More »The Mobile Money Solution

Remember as kids when bedtime came long before being tired. And as adults, well, we never seem to get enough – sleep that is. Studies have shown that adequate sleep, just like proper diet and exercise, is crucial to your mental, emotional, and physical well-being. So why is that so many people just get enough... More »Your Sleep Guide To Wellness (Infographic)

We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some kind of social media juggernaut like Red Bull overnight. Unfortunately, us business-people aren’t superhuman (though some would argue otherwise about dynamos like Gary Vaynerchuk and... More »5 Content Marketing Lessons Learned From Superman: The Man of Steel

While eBook marketing is a great way of making money online, not everyone has the mind and eye to write and publish a great free eBook. Some people will start writing eBooks and fail to complete them. Still, others will start on a wrong footing but improve their eBook writing with time. If you are... More »Tips For Writing Your First Free eBook For Marketing

At the Chintan Shivir in the beginning of the year, the Telecom Minister Kapil Sibal had suggested that the Congress party would need 100 crores to deal with BJP on social media. Not sure if the allocated amount was passed but in recent times we have seen a massive push by the party. There have... More »Planning Commission Objects To I&B Ministry’s Plans To Set Up Another Social Media Cell

What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters? If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the... More »How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy

If you’re a social media marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook’s self serve advertising service. This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text.... More »How To Create A Perfect Facebook Promoted Post That Doesn’t Break The Rules

I recently had the opportunity to take a EuroTrip. It was my second in less than 10 years and although neither were like the movie (in some ways I am very thankful for that!), I did notice a few things that have dramatically changed, specifically around how I phoned home, traveled from point A to... More »Forget The Toothbrush, Don’t Forget Your Mobile Device