Unfortunately, I couldn’t work the phrase “those pernicious PR people” into this grab bag post. Still, here are three bursts related to communications, albeit each longer than 140 characters. Twitter Looks to Accelerate News Traction Much has been written on whether Twitter falls under the social media or news media category. The debate misses the... More »Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections

The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful social selling is as simple as a birthday cake. Social selling is simply layering on social media into the way that you sell. I am... More »Social Selling. It’s Like A Birthday Cake

I crashed my helicopter last week, one minute everything was fine then next minute the rotor blade decided to make a break for freedom, The result was inevitable…carnage. Before you get too concerned I should point out that luckily it was a remote controlled helicopter and no passers by were injured although the cat has... More »It’s The Small Things That Will Kill Your Business

Writing a brief for a web design is a tricky process and it can be hard to know where to start. So in this article we’re going to let you in on some of our secret ways of getting inspired, organised and ready to start your web design. The focus – your opening statement The... More »7 Ways to Get Inspired and Organised for Your Small Business Website

The art of being human on social media Everyone loves robots. I’m an eighties child and was brought up on a staple diet of C3PO & R2D2, Ed 209 & Robocop, Johnny5 and those less famous bin-shaped things that attack people with kitchen utensils in Doctor Who – “Derek” or something *sic. One of the... More »Social Media for Robots – “I’m Sorry, I Can’t Do That, Dave”

As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere. Real-time marketing can be both inventive and successful —like Oreo’s Super Bowl power outage coup—but creating an environment in... More »How To Win With Real-Time Marketing

If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal) is exciting. It’s also perhaps the most romanticized part of the marketing world. On AMC’s Mad Men, the really juicy scenes are when the various... More »Manage Your Marketing: RFQs and RFPs in the Online World

A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence... More »If I Were Starting Social Media from Zero

Zip, Zero, Zilch That’s what we get if we are off the mark. If our products don’t perform or our services are unsatisfactory, our results are zip, zero, zilch – or somewhere in between where we’d like to be and zip, zero or zilch. It’s also what we get if we learn something new that... More »Zip, Zero, Zilch

One question that I am always asked when I am in mentoring mode is what should I charge? It is one of those questions that everyone agonizes over and the truth is there is no fixed approach that I have ever come across that is universally true, but my experience from starting a small business... More »What Should I Charge? How to Find Your Price Point

Some time ago, a friend of mine asked, “Why won’t my social followers engage with me? Why won’t they comment on my posts? Why, out of the 10,000 followers I have, only 10 are engaging on a regular basis?” My first thought was to tell her that, you know, one has to be client-centric, try... More »5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics