It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that 66 percent of small business owners are also using mobile technology for their businesses. But what does all this mobile usage mean when it comes... More »What Does Mobile Mean for Small Businesses and Nonprofits?

Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem. Whether hiring an in-house professional or retaining an external marketing consultant, a firm must evaluate a number of factors and ask themselves many questions before they make a decision. Items to... More »The Top Five Qualities Your Professional Services Marketer Should Have

Personalize the Customer Experience There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s more than just delivering amazing customer service. It’s delivering amazing personalized customer service. The goal is to create the personal touch. This is engagement at a... More »Personalize Customer Service to Create Amazing Customer Experiences

Forty-thousand people signed up for a free online public speaking class offered by the University of Washington. Now, you might think that as a public speaking coach that this has me quaking in my boots. If people can get the information for free, why would they ever hire me for coaching. Public speaking is a... More »The What and How of Public Speaking

I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of reasons but it usually has negative consequences. More often than not, it is better to act than to wait. The more often you postpone a... More »In B2B Marketing, It’s Usually Better To Act Than Wait

This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags on its network, making it all the more important to brush up on some basic rules for using the popular social media feature as a... More »Advice On Using Hashtags :: Magnet Minute (video)

As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads,... More »Landing Pages: 5 Points to Remember for More Conversions

Life is about decisions and we are known by the decisions we make. Often while making such decisions we end up being clueless and need an unbiased opinion. We either talk to our parents or friends or colleagues or we trust Google. We have also started asking them on social channels like Facebook and Twitter.... More »DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media

How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online. The customer’s logic is simple, why buy from the local store if you can get it cheaper online? Other retailers feel less threatened by showrooming... More »Showrooming: Is It Really A Threat To Retailers?

The good news: Your small company already “has” Big Data. The bad news: Small businesses are often so forward-looking that they just sit on their data. The challenge for both small and large businesses is having the internal capability to understand and interpret the information they already possess. More »How Can Small Businesses Develop A Sound Data Strategy?

The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in the throes of a buyer revolution. Like any revolution, organizations, and institutions are going to topple. I was recently asked what I believed was the next “hot thing” in marketing. I have been thinking... More »3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution

Research has shown that smartphone and tablet ownership continues to grow, and it’s clear that social platforms are making moves to help marketers make the most of this continuing shift in the way people are getting online. Smartphone ownership increases, with Android dominating New stats from Pew Internet Project’s research related to mobile technology show... More »Smartphone and Tablet Use Continues to Rise: The Stats