Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations

The primary reason some ad campaigns have been so successful is they were placed where consumers could see them. Social media is quickly becoming the most effective tool for reaching consumers where they spend their time. For example, Facebook users average 1400 minutes per month. This is about 46 minutes per day, which equates to... More »Using Social Networks For Marketing

Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media... More »Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to... More »When is an Animated Video Production Most Appropriate?

The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.  After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs... More »The CMO’s Guide to the Chief Digital Officer

The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines

Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience

Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo help”. Now listen; I’m not inclined to characterize those SEOs as scammers and frauds. I honestly hope they are not! What I tend to think is that... More »Don’t Get Burned by an Inadequate SEO!

Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before... More »How To Integrate Video Into A Robust Content Marketing Strategy

Unfortunately, I couldn’t work the phrase “those pernicious PR people” into this grab bag post. Still, here are three bursts related to communications, albeit each longer than 140 characters. Twitter Looks to Accelerate News Traction Much has been written on whether Twitter falls under the social media or news media category. The debate misses the... More »Twitter Courts Journalists, Dialogue on LinkedIn and Stop Apologizing!

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections