Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems that were proving to be difficult to solve. The most expensive option when airlines are ordering a new fleet of jets is the engines. One of their problems was increasing their R&D budget so they... More »How to Make More Money by Giving Away Your Most Expensive Product

The U.S. banks may have had a strong hand in the Great Recession; taxpayers may have bailed them out; and the banks may have shrugged off the scorn of a frustrated nation—but that doesn’t mean investors should turn a blind eye to their recent performance. Thanks to the Federal Reserve’s $85.0-billion-per-month quantitative easing policies and... More »Fed to Tell These Companies to Give More Money Back to Investors?

Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer... More »Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year

An experience can be relived through memories and photographs really help. For all those lucky souls who have had the good fortune and time to watch key IPL matches at the stadium, you have been captured no matter where you were sitting in the stadium. Telecom service provider Vodafone, the official partner of the IPL6... More »Watched The IPL? Now Find and Tag Yourself in the Stadium With Vodafone Fancam

Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. A decade ago, simply blogging well and often was all it took for word to spread. Now, a... More »11 Blogging Experts’ Secrets On How To Get More Subscribers

I have a lot of meetings with clients. That’s my job; to ensure my clients are receiving the best possible social media management. It’s amazing how each meeting varies. I may spend a Monday morning explaining what a hashtag is, and Monday afternoon going through some pretty full on analytical data with a client. Another... More »It’s a Vine, Vine Life

As companies in the key stock indices, like the S&P 500, reported their first-quarter corporate earnings, some of the most notable names showed concerns about the eurozone. Conglomerate General Electric Company (NYSE/GE) said, “We planned for Europe to be similar to 2012, down again, but it was even weaker than we had expected.” (Source: “Earnings... More »Eurozone Troubles Starting to Show in Corporate Earnings of American Companies

My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably your most passionate superfan—has hosted World Nutella Day. She love(d) your product so much that... More »An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

Every marketing manager and small business owner wants to improve the open rates of their email marketing campaigns. It’s well known that open rates can fluctuate based on the time of day they are sent so in order to improve your open rates what is the best time of day to send B2B emails? To... More »What’s the Best Time to Send B2B Emails?

This entrepreneur says team dynamics can make or break your company. That's why he hires the nice guy every time. More »Do Yourself a Favor: Hire Nice People

Last month, the RAIN Group, a respected sales training and consulting firm, published a research report titled What Sales Winners Do Differently. The report is based on a study of more than 700 individual B2B purchases in industries with complex sales. RAIN asked the buyers involved in each purchase to rank both the winners (the... More »Why Sales Winners Win (And What It Means for Marketers)

A capacity 90,000 crowd will watch the first ever all-German Champions League final on Saturday between Bayern Munich and Borussia Dortmund. It really is an all-German affair – the clubs boast a combined 36 German players in their squads and both have German managers at the top of their games. Both teams are in great... More »Champions League trivia (infographic)