Have you ever been waist deep in the ocean and got clobbered by an unassuming wave? You frantically find your footing only to get slammed with another wave. You struggle to regain your balance and then get another ear full of ocean by the next wave. Rinse and repeat until you finally retreat to shallower... More »The Wrong Way & The Right Way to Deal With Waves of Change

Checking in online isn’t quite the rage that it once was when people were checking in everywhere on Foursquare or Facebook, but it still somewhat popular. I still advise my clients to make sure they have their check-in accounts set up properly, and for some, I encourage them to be more active in encouraging people... More »5 Places You Might Not Want to Check-In Online

Often on this blog we have talked about how difficult it can be for marketers to keep up with just the business of marketing. There are always new platforms, new techniques, new theories to test, and new ways to approach the business of promoting products to increase sales. However, this is only a part of... More »Manage Your Marketing: Reading Your Industry

Email still remains the oldest and most important means of communication on the web for businessmen. Particularly, businesses prefer to communicate via email as it automatically documents business interactions and also creates room for attaching relevant materials as well as redirecting to other important websites. In spite of this positive change in business culture, many... More »8 Simple Lessons for Writing Irresistible Business to Business Emails

Polish or perish! You’re on a roll. You’ve entered the presentation zone. The words flow, your audience glows and then all of the sudden your presentation blows. Your mind goes blank, the stammering starts, you scramble for your notes and you know – you’ve entered into the transition zone. Much like the Twilight Zone –... More »The Biggest Stumbling Block in Presentations

Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas: Business Operations Product Catalogues Customer Relations Reach & Accessibility On the whole, every online home based business has a website which serves the following business purposes: It marks the beginning stage of the... More »Importance of Building and Expanding Your Opt-in List

If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we only engage with people who listen at least as much as they talk. Many marketers... More »Engaging Social Customer and Product Launch Campaigns

Building a website can often feel like a one-shot deal – you build it, and it’s done. However, the online world is in a state of flux and taking shortcuts can lead to all sorts of problems further down the line. Read on to learn how you can spare yourself major headaches years later by... More »Future Proof Your Website and Lay Awesome Foundations

You may disagree with the following statement, but I stand by it 100%: Your #1 Goal on Social Media (whether on Facebook, Twitter, Google+, Pinterest, or Instagram) is to Get People to Take Action. ~Scott Ayres If you’re not getting people to take action on social media, then you’re just killing time. And don’t get... More »Here’s the Science Behind Asking Fans to LIKE Your Facebook Posts

Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined up with the perfect copy, engineered to make sales. But with all the spammy... More »How To Hook Your Audience On What You Have To Say

QuickBooks by Intuit is now available in an online version to allow you to keep track of your accounting and bookkeeping tasks all in one place. We will see in this QuickBooks Online review how you can get immediate access to secure online accounting software and the ability to keep everything organized in one place.... More »QuickBooks Online Review – Reliable, Recognized, Double Entry Bookkeeping Online

Google recently announced that it was allowing some of their channels to add calls to action to video. By allowing brands to create a shoppable video, brands will be able to embed a call to action to their video and enable viewers who are already engaged in the video to take instant purchase and marketing... More »Get More Sales For Your Youtube Video Using Shoppable Video