This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags on its network, making it all the more important to brush up on some basic rules for using the popular social media feature as a... More »Advice On Using Hashtags :: Magnet Minute (video)

As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads,... More »Landing Pages: 5 Points to Remember for More Conversions

Life is about decisions and we are known by the decisions we make. Often while making such decisions we end up being clueless and need an unbiased opinion. We either talk to our parents or friends or colleagues or we trust Google. We have also started asking them on social channels like Facebook and Twitter.... More »DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media

How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online. The customer’s logic is simple, why buy from the local store if you can get it cheaper online? Other retailers feel less threatened by showrooming... More »Showrooming: Is It Really A Threat To Retailers?

The good news: Your small company already “has” Big Data. The bad news: Small businesses are often so forward-looking that they just sit on their data. The challenge for both small and large businesses is having the internal capability to understand and interpret the information they already possess. More »How Can Small Businesses Develop A Sound Data Strategy?

The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in the throes of a buyer revolution. Like any revolution, organizations, and institutions are going to topple. I was recently asked what I believed was the next “hot thing” in marketing. I have been thinking... More »3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution

Research has shown that smartphone and tablet ownership continues to grow, and it’s clear that social platforms are making moves to help marketers make the most of this continuing shift in the way people are getting online. Smartphone ownership increases, with Android dominating New stats from Pew Internet Project’s research related to mobile technology show... More »Smartphone and Tablet Use Continues to Rise: The Stats

Question: As a parent, how can I assist my young child in getting funding for his or her business? Question by: Ashley Network for Opportunities “It’s easy to overlook the relationships that lead to collaborations, funding or new opportunities. Teach your child how to meet and network with lots of people, and encourage relationship building.... More »10 Ways to Help Your Business-Minded Kids Find Funding

When it comes to driving sales through social media channels the going can get tough, and lines may seem blurry. A lot of marketers are reluctant to ask for the sale for fear that they will turn off their fans. But, great deals are exactly what customers are looking for when they connect with a... More »How To Test The Waters Of Social Couponing

If the idea of networking makes your skin crawl, you’re hardly alone. “Networking,” says small business expert Michael Port, is “frequently confused with getting out of the house, putting on your best shoes and attending those hideous events where everybody’s trying to hand out business cards.” More »5 Tips For Painless Networking Even If You’re Not A ‘People Person’

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Much has been made about newly minted college graduates and their lack of preparation for the workforce. But no one talks about the ability of senior-level candidates (of any age) to successfully navigate the job search. It is assumed that they have an easier time due to years of prior experience and an in-depth understanding... More »What Senior-Level Job Seekers Should Know Before Applying