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Much has been made about newly minted college graduates and their lack of preparation for the workforce. But no one talks about the ability of senior-level candidates (of any age) to successfully navigate the job search. It is assumed that they have an easier time due to years of prior experience and an in-depth understanding... More »What Senior-Level Job Seekers Should Know Before Applying

I spend a lot of time at conferences these days. And recently, I was standing on the showroom floor of a major conference when an investor in a retail website stopped by to talk. He was extolling the values of their analytics program, which he said had given the team a boatload of interesting information.... More »Data: Go Beyond the Interesting to Uncover the Useful

By recognizing the difference between a customer story that “Sells” vs. a story that “Doesn’t Sell,” you can see for yourself how your own customer stories can be changed so that they inspire prospective customers to buy, instead of providing them with no reason to change. The mistakes made in the story that “Doesn’t Sell”... More »One Customer Story Sells, and Another Doesn’t. Why?

This is the third of three articles that are discussing the role that marketing plays in helping the sales team sell – what is usually called sales enablement. In the first article, I discussed what sales enablement is and why it is an important issue for most B2B companies. The second article discussed one of marketing’s primary... More »Passing the Baton Without Missing a Step – Sales Enablement, Part 3

I’m a big fan of Costa, I generally like their branding and love their coffee, so their new competition launched via email today (19th June 2013) was bound to get my attention.  As well as using the power of their email marketing list, Costa have also posted about the competition on their Facebook wall and... More »Clever Costa Launch Engaging Social Media Competition

KFC seems to be on a social media ride in the country. With cool digital campaigns that are youthful and appealing to the social savvy teenager, the quick service restaurant brand is on its way to being social. Adding to the bevy of digitally driven campaigns by KFC is the new app on its Facebook... More »KFC India Promotes Krushers With Fan Generated Facebook Graphic Novel And Interactive YouTube Channel

The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors... More »The Top 10 Best AdWords Features You’re Not Using

Q: What is one tip you have for telling a great story on your company "About Us" page? The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. … Continue reading → More »12 Tips to Make Your “About Us” Page Pop

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Hard working and eternally optimistic. Those are the traits that seem to characterize the majority of small business owners we write about here, and they're verified by those who responded to a survey conducted in May by Rocket Lawyer. The online legal services provider polled more than 1,000 of its small business customers nationwide in [...] More »Optimistic business owners will work on vacation

The results are in, and it’s time to fire 15% of your sales team. But do the numbers tell the whole story? You know, for example, that a rep’s sales can also be negatively influenced by: a) a competitor in the rep’s territory who is a star salesperson; b) a string of bad luck that... More »Do Poor Sales Figures Alone Tell the Whole Story About Who to Fire?