Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. A website redesign can help your company gain the competitive edge you desire... More »4 Signs It’s Time to Redesign Your Website

Incredible complexity. So many moving parts. Almost impossible to fully understand and depict. These are all descriptions of business ecosystems. Yet people continue to try to understand the big picture—their environment—and how it affects their companies. There’s good reason to do so. If companies can improve their understanding of their ecosystem, they have an edge... More »Visions of Business Ecosystems

Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating... More »6 Ways You Can Build Accountability into Social Media Marketing

Crowd funding seems to be the latest trend nowadays. Projects like “The Veronica Mars Movie Project” received half of its funding in 4 hours on Kickstarter and musicians have shaken up the industry by relying on fans to finance their next albums. Crowd funding could the newest way anyone can invest in projects or causes... More »Crowd Funding: An Analysis of Various Platforms [Infographic]

In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple… Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email… It’s... More »5 Simple Remedies To Heal Your Ailing Email Subject Lines

LurnQ, the online social learning and teaching product from Technium Labs has announced its partnership with Plancess, India’s first company to provide study material for engineering entrance examinations prepared by top hundred IIT-JEE rankers. The partnership will help Plancess to leverage LurnQ’s technology for running engineering test preparation courses online. The engineering test preparation … More »Online Social Learning Platform LurnQ Partners With Plancess. Takes The $2 Billion Engineering Test Preparation …

A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not... More »Lawyers & Law Firms, Are You Paying Attention To Your Brand?

If you have a small business that can be easily replicated, then franchising may be one of the best ways to expand it at a fast pace. And if you tackle it the right way, you can certainly pump up your profitability. Here are eight tips to help you through the transition: Get organized. Think... More »8 Tips to Franchise Your Small Business

The 17th of May was World Telecommunications Day and who would have thought that a brand associated with fashion would make the most of it on Twitter! Well, Myntra.com, the ecommerce platform for fashion and lifestyle products blended telecommunications and style for a fun engagement on Twitter, on the occasion of World Telecommunications Day. Twitter... More »Myntra Gets Creative On World Telecommunications Day With Dial For Style On Twitter

Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that... More »How to Make a Big Ask Even if You’re a Small Nonprofit

Apple executives went before a US Senate panel Tuesday facing accusations of tax evasion. The California-based company’s CEO says they’ve done nothing wrong. Senators John McCain and Carl Levin have leveled claims of tax evasion at the tech giant, claiming they’ve used off-shore entities, mainly Ireland, to skip out on billions of dollars in taxes. More »Senators Grill Apple CEO Over Tax Evasion Charges

Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems that were proving to be difficult to solve. The most expensive option when airlines are ordering a new fleet of jets is the engines. One of their problems was increasing their R&D budget so they... More »How to Make More Money by Giving Away Your Most Expensive Product