We've picked out our top ten Marketing & Advertising articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future. More »Top 10 ideas from Marketing & Advertising over the last 12 months

I remember when the CEO invested in what I, the VP of Sales of a mid-sized company, felt was a foolish amount of money on a new Marketing Director. But what really bothered me, was what the new position represented, change. Although my sales team was exceeding quota, the landscape changed. And I knew if... More »A Story About a CEO Who Helps a Tactical VP of Sales Scale the Business

Mobile advertising is expensive. Targeting is available but limited. There are no cookies in mobile. Apple has blocked the ability to target by user ID, instead allowing the use of the IFA. Google provides its own unique ID but is also limited. In short, it’s hard work. Demographic targeting is an option, but this provides... More »Targeting and Quality in Mobile

In 2006, the St. Louis Cardinals hired me to train them in Mental Toughness. They already had the physical know-how to play good baseball—the mechanics of pitching, batting, and fielding. But they really needed to learn how to set goals, stay positive, be disciplined, and win. I became their first Director of Mental Training, and... More »5 Ways to Achieve Mental Toughness—Lessons from Pro Athletes

What is responsive website design? Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different versions of a website... More »Beginner’s Guide to Responsive Website Design

Regardless of whether you’ve created your own blog or have picked up a job as a blogger or copywriter, knowing the essentials of SEO writing will not only make your blog more relevant, but it will increase your visibility and earn you more followers and visitors. Here’s a look at the basics you should master... More »9 SEO Writing Tips for Bloggers

Just because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can make, common blunders that actually lead to far more harm than good. The truth is that any business owner looking to increase sales online needs... More »How NOT To Increase Sales Online: Common Digital Marketing Blunders To Avoid

What kind of brand would you associate with an active online community of 120,000 professional women? Probably very few of you answered “a major financial services firm” — but that’s exactly how Citi delivers relevant content to one of its many audience segments. And it all takes place over LinkedIn. LinkedIn is already a powerful... More »The LinkedIn Guide to Personalized Content Creation

Football players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the field. In a similar way, content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help... More »How to Produce More Effective Content Marketing with the Help of PPC

Are you a Blogger? Do you want to be a Blogger? Then it’s time to pay attention… because I’m about to unleash the most EPIC list of blogging tips. Of. All. Time. ** Disclaimer: I cringe at the word EPIC like an incoming root canal — but I couldn’t find a better word to describe my... More »The Most EPIC List Of Blogging Tips Ever Recorded In The Annals Of Human History

In an ever-more competitive marketplace, customer engagement and loyalty can spell the difference between robust revenue and sagging sales. Increasingly, businesses are turning to social media and other digital technology in hopes of attracting and keeping customers. One of the most popular options is Foursquare, a free app that allows users to share location-based details... More »Using Foursquare to Corner Your Market

Of course you put your best foot forward when courting investment. But there are good reasons to be a bit more transparent, too. More »VC to Entrepreneurs: Just Be Yourself